OB Sports Golf & Leisure

FALL 2017

Golf sports and leisure

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OB SPORTS GOLF & LEISURE x FALL 2017 x obsports.com l EQUIPMENT R ising with atypical fervor in a game generally reserved for the big box store boys, PXG continues to swing against the grain with astounding success. A mere three years removed from its founding and just two-plus years since sell- ing its first club, the Scottsdale, Arizona- based club maker is becoming a game- changer in the world of golf equipment. Launched in the fall of 2014 by GoDaddy founder and self-described "golf fanatic" Bob Parsons, PXG (Parsons Xtreme Golf) was begun not to make money, but to engineer the best golf club possible. Backed by its colorful CEO's unique vision, the company's business model eschews the traditional rules of the equipment game. Not restrained by the typical golf club business models of creating and selling clubs at high-volume with the pressure of price points and product release cycles, PXG's crew is freed up to make innovation its key focus. "I founded PXG because I believed if the normal constraints of time and money were re- moved from equipment design, development and the manufacturing process, incredible ad- vances were possible," says Parsons. "Turns out I was right." pXG founder Bob parsons has broken the mold when it comes to golf gear. GAME CHANGER n BURGEONING PXG KEEPS SWINGING FOR THE STARS BY judd spicer fi

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