OB Sports Golf & Leisure

l EQUIPMENT OB SPORTS GOLF & LEISURE x FALL 2017 And the sleek look of PXG's product echoes Parsons' confidence in his clubs. Provided with a design manifesto to be "sexy," PXG's elite products – cen- tered on its irons – are crafted to look like a blade, perform like a cavity back, launch higher, feel soft but solid and present a distinguishable aesthetic. With three collections of irons available, PXG's patented technology matches a super-thin face with a structural ther- moplastic elastomers (TPE) material. PXG's clubs are all 100 percent cus- tom-fitted and available via select, high- end club fitters, elite distributors and a fast-growing mobile fitting program working with choice country clubs. Now serving customers in 38 coun- tries, PXG's enhancing global presence includes an exciting new relationship with select OB Sports-managed private venues, which will see PXG's Master Fitter's mobile program arriving onsite to provide custom-fittings. "PXG is thrilled to partner with OB Sports to deliver a world-class custom club fitting experience to golfers at their home golf courses," says Parsons of the new relationship. Players with a slightly lower handi- cap index than most club members have fronted the company's visibility. After first signing five-time PGA Tour winner Ryan Moore to a player contract in the spring of 2015, PXG's touring pro stable has increased to 17 players, including two-time major winner Zach Johnson, former world No. 1 Lydia Ko, Pat Perez, Austin Ernst, former FedEx Cup champ Billy Horschel, Masters champion Charl Schwartzel and Christina Kim. "Tour validation is important," says Parsons. "We've signed some of the best talent in the game to put our equipment in play because, at the end of the day, it's all about performance. With wins on all three major U.S. tours by our small professional staff, the message is clear: PXG is for real." And for those aiming to someday join the touring ranks, PXG's new Univer- sity Program could prove a key feeder system for the burgeoning company. Inking a new relationship with six top college programs, the clubmaker is in- vesting in both the men's and women's game with an eye toward future PXG players on the PGA and LPGA tours. << Watch! Bob parsons discusses his passion for golf and the origins of pXG. ................................................................ FASHION FORWARD I n concert with its clubs, PXG is outfitting its clientele with a high-end purview. Extending its mission of excellence in performance, the company's apparel line is readying for a big 2018. A fresh set of hats, bags, accessories and sundries will round out the new offerings for the year ahead, with high expectations that the entire line will prove a stated improvement in the company's clothing presence and portfolio. Akin to its club technology, PXG isn't driven by price point with its apparel, but instead with a philosophy of crafting the best product possible, working with the top materials available across the world. Sparing no expense on the best-perform- ing fabrics, the finite details extend to lo- cating everything from top-of-the-line buttons to high-end zippers. ........................................................................ > VISIT PXG online to learn more. COMING SOON!

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