> C L I C K H E R E F O R I N F O R M AT I O N O N A M E R I C A N G O L F ' S P R I V AT E C O U N T R Y C L U B S T H R O U G H O U T S O U T H E R N C A L I F O R N I A
TOURNAMENT PLANNING
a course they otherwise wouldn't be able
to play – and they'll likely be more
interested in playing a tournament at a
private club for this reason alone.
"The opportunity to golf at a private
and exclusive club can be much more
appealing and increase your total player
field," said Anna Dukeart, Private Event
Sales Manager at The Oregon Golf Club.
"The likelihood of attracting higher-
quality players and serious donors is
greater when the event is held at a
private club."
Not only will that exclusivity benefit
attract a better field of players, but it
will most likely draw golfers that are
more interested in the private club
lifestyle, which in turn can increase
your fundraising efforts.
"Private clubs are typically private for
a reason," said Tyson Johnson, Regional
Director of Sales at American Golf. "All
the amenities, from the golf course to the
banquet hall, should be more upscale
than at a public course. These luxuries
also typically come with an increase in
tournament costs, but the draw of being
able to play a course otherwise
inaccessible can be very attractive. If the
majority of your attendees are serious
golfers, they will be drawn to that
exclusive experience."
Private clubs also are a valuable
network in and of themselves, with
members that know each other well and
want to be involved in club happenings.
So if tournament organizers host a
charity tournament at a private club,
there will most likely be natural
marketing and communication that
occurs through that network, even if
members were not previously familiar
with the charity.
As an extension of that, many private
clubs are active online, with a team
dedicated to sharing upcoming events
through social media, newsletters, and
the like.
"A private club will help you market
your tournament," said Redheffer, "by
placing it on their own social media
outlets where it is available to their
members. This will help your event's
exposure, cause, and attendance."
LINKS TO
SUCCESS
> cLicK here to visit
a Tournament
Planning Blog with
tips on scheduling a
successful outing, how
to choose a name for
your event, popular
ways to pair golfers,
and much more!
> cLicK here for a
Tournament Budget
Calculator to help
determine the cost
of your next event.
> cLicK here to find
a tournament venue.
video extra!
> cLicK here to view
fundraising advice
from the experts.
RESOURCE
GUIDE
LOS COYOTES COUNTRY CLUB
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