Classic Club Insider

JANUARY-FEBRUARY 2020

Classic Club golf course in Palm Desert

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GOLF SHOP BOOK A TEE TIME NEW YEAR, NEW GEAR! Plenty of traditional and trendy new looks A wards season is already in full swing, and it's not just TV and movie stars who are taking home the hardware as Classic Club was recently honored for its consistently excellent golf shop. Being honored among the "Best of the Best" private, resort and off-course golf shops, Classic Club was selected for a 2020 Platinum Award from the Association of Golf Merchandisers, and will be recognized at the AGM Annual Retail Conference in late January. The next time you stop into the golf shop, here are a few new and unique items to check out… G/FORE TESHIRTS J ust like its hats, G/FORE's T-shirt line is designed to make a statement to players and spectators alike. All made from soft cotton jersey for superior comfort and fit, they feature slogans such as "Pray for Birdies," "Anti-Bad Golf" and more. There is also a "NO 1 CARES" T-shirt that is bound to be met with curious looks on and off the golf course. G/FORE SNAPBACK HATS Y ou may have noticed G/FORE in recent years, as the progressive apparel brand has quickly grown in popularity – the company's website says it was born out of a desire to honor the rich tradition of golf while providing a bit of whimsy and adding some flair into the game. Among the most popular G/FORE hats in the Classic Club golf shop reads in large letters across the front: "NO 1 CARES WHAT YOU SHOT," injecting a little humor into the game. PETER MILLAR CARRBORO SKULL 5EPOCKET PERFORMANCE PANT M ost golfers know the quality and comfort that go into everything Peter Millar makes, but many may assume that the brand always sticks to tradition when it comes to appearance. That's clearly not the case with these pants, which are hot sellers in the Classic Club golf shop. The subtle light-blue skull pattern is on a base of navy blue, so the pants stand out without going over the top. They're also built for comfort and performance, made from lightweight polyester twill fabric that offers two-way mechanical stretch, moisture-wicking, quick-dry and easy care. IBKUL GINO PRINT REVERSIBLE SOLARBALL VEST F or a great look on or off the golf course, this women's vest is an ace every time. Wear it with the plain white side out for a traditional look, or reverse it to show off the black and white zebra pattern. Perhaps the best feature is the advanced SolarBall technology inside, which uses the power of sunlight to warm you up quickly – great for those cold desert mornings.

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