June / July 2018

Issue link:

Contents of this Issue


Page 7 of 25

ver.indd 1 12/1/1 ver.indd 1 12/1/1 ver.indd 1 12/1/1 ver.indd 1 12/1/1 WHAT'S NEW! G olfers clamoring for the newest premium, high-performance ball from Titleist are now able to put it in play as the company launched the AVX model nationwide on May 2. It had previously been available to test markets in Cali- fornia, Arizona and Florida, and due to overwhelm- ingly positive response, manufacturing was accelerated to meet demand. "In the test marketing, I heard a lot of similar feed- back to what golfers across the rest of the country are saying now," said Troy Denslow, Titleist's Sales Di- rector for the Southwest region. "We wanted to see how consumers would experience the performance from tee to green and determine whether they agreed with us that the premium price was justified by the high-end performance. Golfers are all saying the same things – 98 percent of them are ex- periencing longer distance off the tee, and with their irons some of them are seeing the ball travel almost a full club longer." The Titleist AVX is considered an alterna- tive to the extremely popular Pro V1 and Pro V1x balls. Its soft compression core reduces spin on longer shots while maintaining ball speed, and the propri- etary GRN41 cover allows for increased spin and control around the greens. In short, the AVX should appeal to golfers who desire longer distance and softer feel, but don't want to sacrifice being able to spin the ball on approach shots. There is also a yellow option in the AVX. "The people who have experienced it and have made it their most often-played ball have been telling us that they went with it because it offers re- ally long distance with softer feel and lower spin," Denslow said. "Golfers have told us that its perform- ance and preference characteristics – feel, spin, dis- tance and even look – give it a place of its own in the marketplace." > SHOP HERE TITLEIST ............ A STAR IS BORN AFTER A SUCCESSFUL TEST RUN, TITLEIST ROLLS OUT AVX GOLF BALLS NATIONWIDE WATCH THIS! READ MORE at the Leading Edge blog. EXTRA!

Articles in this issue

Links on this page

Archives of this issue

view archives of WORLDWIDE GOLF INSIDER - June / July 2018