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12/1/1
ver.indd
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12/1/1
ver.indd
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12/1/1
ver.indd
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12/1/1
OUR STORY
WORLDWIDE
WEB
NEW AND IMPROVED ONLINE SITE ENHANCES
THE SHOPPING EXPERIENCE FOR GOLFERS
W
orldwide Golf Shops and its six store brands
launched a vastly improved website in late
May that dramatically enhances the online
experience for its customers. We spoke with
Worldwide Golf Shops' e-Commerce and Digital Marketing
Manager Josh Tully to learn more about the new site:
u u u
What was the reason for updating the website? We
understand that customer expectations have and will con-
tinue to change with regard to retail experience in general,
not only online, but also how online and brick-and-mortar
stores interact with each other.
This includes browsing, research, interactive engage-
ment, locating, and buying in any way they prefer –
whether digitally, in store or a combination of both.
u u u
What is different about the new site? We've really fo-
cused on delivering a more complete and user-friendly cus-
tomer experience that more closely connects our retail
stores to online involvement.
The visual look is the first thing that visitors will notice –
a completely new layout that is designed to interact with
more information but be presented in a more comfortable
fi