June / July 2018

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ver.indd 1 12/1/1 ver.indd 1 12/1/1 ver.indd 1 12/1/1 ver.indd 1 12/1/1 OUR STORY WORLDWIDE WEB NEW AND IMPROVED ONLINE SITE ENHANCES THE SHOPPING EXPERIENCE FOR GOLFERS W orldwide Golf Shops and its six store brands launched a vastly improved website in late May that dramatically enhances the online experience for its customers. We spoke with Worldwide Golf Shops' e-Commerce and Digital Marketing Manager Josh Tully to learn more about the new site: u u u What was the reason for updating the website? We understand that customer expectations have and will con- tinue to change with regard to retail experience in general, not only online, but also how online and brick-and-mortar stores interact with each other. This includes browsing, research, interactive engage- ment, locating, and buying in any way they prefer – whether digitally, in store or a combination of both. u u u What is different about the new site? We've really fo- cused on delivering a more complete and user-friendly cus- tomer experience that more closely connects our retail stores to online involvement. The visual look is the first thing that visitors will notice – a completely new layout that is designed to interact with more information but be presented in a more comfortable fi

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