Issue link: https://digital.insidegolfmedia.com/i/990299
ver.indd 1 12/1/1 ver.indd 1 12/1/1 ver.indd 1 12/1/1 ver.indd 1 12/1/1 OUR STORY golf-lifestyle theme. We are golfers who are servicing golfers, and with that in mind we wanted to showcase the game more effectively across the entire site. There are new page features throughout the site, in- cluding the home page, brand pages, category pages, product pages and navigation features. One of our biggest efforts has been to integrate our blog site into the main website so all product and price information is now fully integrated with the content cus- tomers may be seeking to help with their buying decisions. Our goal is to offer a fully enhanced customer journey, taken to a level that we believe is unique in golf retail. u u u Why is it important for you to offer a variety of golf-related content? We've learned that a variety of content that is fresh and relevant is important to our customers. This is meant to help in the research and de- cision-making process. We also have a variety of engaging information re- lated to the game itself like an expanded "Watts in the Bag" presentation of what the winners on tour are play- ing, a "Play Better Golf" section with lessons, tips and drills to help people improve their game, and a lifestyle segment that includes topics ranging from bucket list golf destinations to exclusive interviews with people in- side the industry. We've also deployed a collection of digital delivery channels we are calling Worldwide Golf Insider Media – our digital magazine, blog, newsletters, YouTube and podcast channels and social media platforms. AN INSIDE LOOK… There are plenty of ways that the new website has been improved to make your shopping ex- perience easier and more informative: > A bigger, broader inventory with more prod- ucts and related information than ever before. u u u > A wide variety of written, audio and video con- tent to help enhance the research and buying ex- perience, and to also provide engaging and entertaining lifestyle information such as game im- provement, insider industry access, deeper prod- uct information and more. u u u > A brand new search, filtering, and navigation model that makes finding products and informa- tion on the website easier and quicker, and also helping make unique, more under-the-radar items that people may not know exist become more dis- coverable. u u u > Improved shopping cart and transaction func- tionality that is quick, secure, flexible and simple. u u u > A "store inventory finder" that allows the customer to see if the product is available at their local store. u u u > An overhaul of the mobile website experience with a completely responsive design that brings all of the look, function and content to your phone in a user-friendly format that mirrors the rich experi- ence of a desktop or laptop computer or tablet. NEW WEBSITE FEATURES CLICK HERE to visit the all-new WGS website! GO ONLINE