EQUIPMENT
golfer's hands, it goes through a myr-
iad of tests and processes to ensure ab-
solute consistency and accuracy. That
is the Bettinardi difference, by machin-
ing all of our putters in our own state
of the art facility in Tinley Park, Ill., and
being located 15 feet from our manu-
facturing floor, we have a focused eye
on all that is being produced.
•••
what is the difference in the new
2016 bb series vs. the 2015 series?
Our new BB Series has been received
very well, thanks to our new Midnight
black PVD finish, new brushed nickel
shaft, and sticking with the classic, tra-
ditional Bettinardi look people come
to expect from us. We take our best de-
signs, and make minor improvements
and adjustments each year based on
how I think we can make a putter bet-
ter, in addition to PGA Tour player's
feedback.
•••
how much input from tour pros do
you take into consideration when de-
signing your putters? There is a lot of
dialogue back and forth throughout
the year with different Tour players
talking about design concepts and
how to make a better putter. Most
noteworthy is our relationship with
Matt Kuchar; we sent him more than
20 putters over eight months until we
finally nailed it with his current arm
lock putter. This model features 7 de-
grees of loft, 2.5 shafts of offset, and
weighs in at 400 grams, designed to
take the player's hands and small
muscles out of the stroke.
•••
what makes a bettinardi putter dif-
ferent from other premium putters on
the market? The difference we have
vs. our competitors is that we manu-
facture all of our putters ourselves. No
outsourcing, not made in China, all
milled on very expensive machine
tools with the tightest tolerances, and
thorough inspection every step of the
way, until it finally reaches the
player's hands. As a consumer, it is
great to know how your product was
made, and that's why many Tour
players trust us with the most impor-
tant part of the game, putting.
•••
how different are the putters you
make for tour pros to the ones we pur-
chase off the shelf? One of the great
things about our putters is that when
you see a player on Tour using a Betti-
nardi putter, you know as a consumer
that if you buy a Bettinardi, it was
made the same way as the one the
Tour pro uses. Take Bettinardi brand
advocate Jim Herman, for example; he
recently won the Shell Houston Open
with our Inovai 1.0. This is a current
model we offer to all golfers.
•••
how important is it (to you) that the
putters have the "made in the usa"
stamp on them? When you look at all
of our models, every single putter says
"Made in the USA" on them. This is
something that I am very proud of,
and when golfers see that they can be
rest assured they are using a quality
made product.
> C L I C K H E R E T O S H O P F O R B E T T I N A R D I P U T T E R S
