EQUIPMENT
putter of superlative quality and pre-
cise detail, made right here in the
USA. And he was right.
After months of perfecting proto-
types, Bettinardi, along with his team
of elite engineers, crafted a putter out
of a singular block of steel – a ground-
breaking moment within the golf in-
dustry. Bettinardi's new method,
known as "one piece technology,"
eliminated human error and would
forever change the way a putter was
made.
In a recent interview with World-
wide Golf Shops Insider, Bettinardi
talked about his early days in the golf
equipment business, the evolution of
the process that creates his acclaimed
putters, and the growing popularity
of the Bettinardi brand with players
of all skill levels.
•••
how and why did you decide to go
into the world of golf and, more
specifically, to engineer milled put-
ters? When I walked into that golf
shop in 1991 and saw the ad for a put-
ter that was milled using old technol-
ogy, I asked myself, 'why is this golf
company using outdated technology
to mill putters?' I called the person on
the ad, flew to California, came back
and it took me nearly two months to
machine a putter on one of my two
CNC machines. This "one-piece"
milled putter, as we coined it, trans-
formed the putting world, and the rest
is history.
•••
there's definitely a lot more that
goes into the design of one of your
putters, can you share with us these
processes at bettinardi Golf? Before
one of our putters ever reaches a
C O N T I N U E D
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