l
COMPANY SPOTLIGHT
But johnnie-O is geared toward far more than just
golf enthusiasts. Stofflet said that what sets johnnie-O
apart as an apparel company is "the breadth of the
product, and actually the non-golf items are what make
us unique and attractive to our wholesale customers
and end users."
Along with the wide variety of product, the line "ap-
peals to a wide range of customers, age groups and de-
mographics, including boys from ages 4 to 16," Stofflet
said. "We offer a selection of our men's items in a vari-
ety of sizes so that father and son can hit the links, or
spend a day together, dressed in style."
The focus on style, rather than golf-cen-
tric apparel, illustrates the reality that john-
nie-O is less an athletic brand than "a
lifestyle brand," Stofflet said.
With summer here, Stofflet said the con-
stant improvement of the tech product is very ex-
citing to see, as is the "continued growth of the printed-
patterned golf shirts. It is a fresh look and the sales of
these items have done extremely well."
As far as what the short-term and long-term future of
the company holds, Stofflet said it is "controlled and
sustainable growth. Obviously, all companies want to
grow but when a company is growing as fast as we are,
it is important to maintain great customer service, and
to continue to improve product quality and deliver on
time to our customers."
johnnie-O apparel is geared
toward the outdoor lifestyle.
John O'Donnell
and son, Jack.
OB SPORTS GOLF & LEISURE
x
SUMMER 2018
VISIT
JOHNNIE8O
ONLINE
TO
DISCOVER
MORE
