YOUR GAME
I
f you were to play a word-
association game with average
golfers and the topic was Honma
Golf, many wouldn't hesitate before
describing the clubs as "expensive."
But that's not necessarily true, as the
60-year-old Japanese company offers
a wide range of golf clubs that vary in
price, but place a heavy emphasis on
quality and craftsmanship in every
club that leaves its factory.
With three categories of clubs –
Tour World, BeZeal and Beres –
Honma makes golf clubs for players
of all abilities, with many of their
offerings similarly priced to other
top-of-the-line manufacturers.
Honma's most-recent products are
the Beres S-06 and E-06 lines of
drivers, fairways and irons. The Beres
E-06 is the lightest model Honma has
made and can be a game-changer for
golfers with moderate swing speeds.
Each club that the company produces
is crafted with the best in materials.
"Our customers are
aspirational, and they know
exactly what they are looking
for in their lifestyle as well as
in their golf equipment," said
Eddie Seefeldt, the company's
Western Regional Manager. "Honma
Golf believes in giving golfers what
they want and the performance they
need based on their personality and
skill level.
"If you look at most brands outside
of the golf industry, they allow the
consumer to aspire within their
brand, and Honma is unique in this
way within the golf industry. Honma
is about choices, and we have one of
the widest ranges of golf equipment
in the business."
Many American Golf-managed
courses hold Honma Golf demo days
on their summer schedules. The next
one is June 16 from 10 a.m.-2 p.m. at
Rancho San Joaquin Golf Course in
Irvine, California, and golfers can call
the golf shop at their home American
Golf course to inquire about others.
Many of the company's facilities also
serve as authorized dealers for
Honma Golf, allowing
customers to order directly
through their home course.
Seefeldt said the demand
for his company's clubs has
increased in recent years, with golfers
willing to spend a little more than
average for clubs that they can trust
are superior.
"There has been a surge in the
ultra-premium products of late, and
consumers are wanting something
that looks and feels different than
what their playing partner uses," he
explained. "They are looking for and
want the latest in technology and
performance – and that's where
Honma comes in, with world-class
craftsmanship and performance."
HOT SHOTS!
Honma Golf emphasizes craftsmanship and quality in its clubs
< WATCH
a short movie about Honma's
rich six-decade history in the golf industry.
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