June / July 2018

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TECHNOLOGY ver.indd 1 12/1/1 ver.indd 1 12/1/1 ver.indd 1 12/1/1 ver.indd 1 12/1/1 C hances are you've watched Golf Channel or read about the game online at your favorite golf news outlet recently, and you've proba- bly seen the new Cobra Golf piece featuring Rickie Fowler in the company's "Smart Life – Smart Golf" campaign. The content showcases a day in the life of the PGA Tour star, utilizing smart technol- ogy to check the weather, access his calen- dar, start his car and, of course, get the most out of his golf game using Cobra Connect technology. Using Arccos 360 technology embedded within the grip of each club, Cobra Connect al- lows Fowler – and players everywhere – to access via the company's mobile app the in- formation they need to hit better golf shots. Mike Yagley, Cobra's Senior Director of Innovation/AI, said the new technology is all about providing golfers with easily acces- sible data that will help them play their best. "We believe that utilizing advanced ana- lytics to make smarter, data-driven decisions on the course can dramatically improve the performance of any player," Yagley said. "We are trying to help golfers make better- informed decisions about their practice time and on-course club selections, so they can play better golf and shoot lower scores. Who doesn't want that?" Yagley said the idea with the campaign is to highlight the fact that we use technology and 'smart' devices in so many other aspects of our lives "Why should golf be any different? Even the best players in the world like Rickie use data and technology to help make life a little easier on and off course," he said. "Rickie utilizes Cobra Connect to help him improve his game, and Cobra Golf is giving amateur golfers the chance to do the same." Cobra Connect was first introduced last year in the company's KING F7 driver, al- lowing golfers to automatically track the dis- tance and accuracy of every drive. This year, the company brought the sys- tem to its full lineup of clubs, helping golfers track and analyze their performance throughout the bag. Cobra Connect is avail- able in the KING F8 family as well as KING Forged Tech black iron sets. "At Cobra Golf our goal is to help golfers have more fun on the course, and playing better golf certainly adds to the fun," Yagley said. "With Cobra Connect, we're giving golfers of all skill sets the opportunity to im- prove their game, have memorable rounds and ultimately have more fun playing golf." A BRIGHT IDEA 'SMART LIFE – SMART GOLF' HIGHLIGHTS COBRA CONNECT TECHNOLOGY SCROLL through the slideshow to view more photos of Rickie Fowler and golf instructor Claude Harmon III at work. ........................................................................ << WATCH to see how Tour star Rickie Fowler embraces a "Smart Life." VIDEO EXTRA! HOT LINKS ›› SHOP HERE for all the latest equipment from Cobra Golf. ›› READ MORE about Cobra Golf's newest line of F8 irons.

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