WORLDWIDE GOLF SHOPS INSIDER

February / March 2018

Issue link: https://digital.insidegolfmedia.com/i/939942

Contents of this Issue

Navigation

Page 7 of 23

ver.indd 1 12/1/1 ver.indd 1 12/1/1 ver.indd 1 12/1/1 ver.indd 1 12/1/1 NEW GEAR TAYLORMADE ..................... A NEW TWIST M3 AND M4 CLUBS THROW A CURVE IN THE CLUB FACE T aylorMade has been among the leaders in golf equipment innovation for years, and the company has done it again with the Twist Face technology in the new M3 and M4 drivers. TaylorMade captured and mapped hundreds of thousands of shots with real golfers in order to create the new face curvature seen with Twist Face. "We thrive on making technologies that are geared for all golfers, from the world's best all the way to the average recre- ational player," said Chandler Carr, Global Product Manager for TaylorMade Golf. "If you're not using Twist Face, you are at a com- petitive disadvantage." Carr said that all of TaylorMade's 2018 products – set to go on sale in mid-February – are designed to produce "straight distance." Historically, most of the key technologies brought to market have been geared toward distance, but now the company is also plac- ing an emphasis on accuracy. The M3 driver is geared toward better players who value adjustability, while the new M4 produces maximum distance and stability in a head that's designed for straight distance. The line's fairway clubs emphasize adjustability in the M3 and stability and for- giveness in the M4. In the irons, both sets have been con- structed for distance and accuracy. "M4 will be a bit larger with a bigger face and more offset, which will launch higher and go a bit farther," Carr explained. "M3 is geared more for golfers with a discerning eye in terms of the look at address – it will have less offset and a smaller blade length, deliver- ing similar power and accuracy to M4, but in a smaller package." > SHOP HERE > READ MORE ABOUT TAYLORMADE'S M3 AND M4 AT THE LEADING EDGE BLOG.

Articles in this issue

Links on this page

Archives of this issue

view archives of WORLDWIDE GOLF SHOPS INSIDER - February / March 2018