OB Sports Golf & Leisure

l APPAREL OB SPORTS GOLF & LEISURE x SPRING 2018 x obsports.com VIDEO EXTRA! simplicity over eye-popping colors or de- signs was part of that mission from the outset. "We feel our line appeals to the everyday golfer who wants to look and feel good," Brasher said. "He isn't the flashy guy who stands out in the crowd." The line has expanded far beyond golf. Although the biggest selling categories are polos, wovens, shorts and outwear, Brasher says, the company has expanded into every category of men's apparel besides suits and ties. TravisMathew's latest line is a new acces- sory brand, Cuater, which features belts, shoes, underwear, socks and hats. Brasher said that the company is also "very excited about a lot of our business-ca- sual products." The acquisition by Callaway, which was finalized in August of last year, will allow TravisMathew to grow the brand interna- tionally, open more retail stores focused ex- clusively on TravisMathew products, allow sales professionals to expand in regions across America, and improve on all aspects of its operations, Brasher said. One thing that won't change, along with its headquarters remaining in Huntington Beach, is one of TravisMathew's fundamen- tal strengths: its culture. "Our culture is one of the cores of our business," said Brasher, who will remain as CEO and work more on strategic objectives with a focus on sales and marketing. "We have a simple process culture of plan, com- municate, execute, track and adjust for im- provement. We also believe that our co-workers need to be honest, humble, com- petitive, agile, and relentless in the pursuit of victory." Brasher said the most exciting aspect of the acquisition is that it will expose the TravisMathew brand to "more people at a faster rate." But loyal customers, which he credits with the company's success along with "great co-workers and exceptional production, won't notice any major differ- ences – just more TravisMathew. "They shouldn't see any significant changes except more retail locations and a greater selection of TravisMathew product," Brasher said, adding that the company will continue to adhere to its mission statement: "Think bigger than what you believe is pos- sible." ............................................................................. > VISIT TravisMathew online to learn more. FOLLOWING THEIR LIVES ON TOUR T ravisMathew recently unveiled its all-new Life On Tour project, a monthly film series following captivating individuals in the entertainment, sports and business worlds while showcasing their lives on the road and at home. "Life On Tour is our biggest campaign since we launched our Tour Buses several years ago," said Social Media Manager Joe Lederer. "The series is meant to show what type of guys the TravisMathew lifestyle personifies." The debut episode featured above spotlights retired tennis star James Blake, who discusses everything from his life as the top-ranked American player to the joys of spending time with his family. The video series will continue to spotlight TravisMathew brand ambassadors on an ongoing basis in the months to come. "We're excited to release more engaging Life On Tour videos over the course of the year and beyond," Lederer said. ................................................................................................................... > LEARN MORE about the Life On Tour series.

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