OB SPORTS GOLF & LEISURE
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SPRING 2018
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obsports.com
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APPAREL
FASHION
SENSE
n traviSmathew apparel appealS tO gOlferS whO
want tO feel and lOOk their BeSt
BY joel Beers
F
or a company that began with a team of people who knew very
little about the industry they were breaking into, the success of
Southern California-based TravisMathew is rather astonishing.
The sports apparel company, which was founded in 2007, was
purchased by Callaway Golf in 2017 for a reported $125.5 million.
Not too shabby for a company that "was founded by people who col-
lectively had no apparel experience," said co-founder and CEO Travis
Brasher. "That allowed us to think and do things differently as we didn't
know what the 'norm' was in the industry."
It was that inexperience that helped turn TravisMathew from a dream
into a line sold in golf shops and high-end department stores across the
country, and that is sported by several players on the PGA Tour, includ-
ing Keegan Bradley, Chris Kirk, Luke List and Patrick Cantlay.
The company opened for business a decade ago with a simple mis-
sion: "To make clothes that could be worn on and off the course and
focus on the core colors of black, white and grey," Brasher said. "The
goal was to be rooted in golf but to evolve into a men's lifestyle brand."
Focusing on understated hues that emphasized comfort and elegant
Patrick Cantlay is one of
several tour players sporting
TravisMathew on the course.
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