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INSIDER Q&A
and ties. Our biggest-selling categories
are polos, wovens, shorts, and outer-
wear.
• • •
what's the company culture like? Our
culture is the core of our business. We
have a simple process culture of plan,
communicate, execute, track and adjust
for improvement. We also believe that
our co-workers need to be honest, hum-
ble, competitive, agile, and relentless in
the pursuit of victory.
• • •
what is your company motto? Think
bigger than what you believe is possi-
ble.
• • •
what do you attribute to the com-
pany's success? Great co-workers, ex-
ceptional product, and loyal customers.
• • •
how will the recent acquisition of
travismathew by Callaway impact the
company? We are very excited about
the acquisition as it will allow us to
grow the brand internationally, expand
our sales professionals across all re-
gions throughout the United States,
and improve on all aspects of our
operations.
• • •
how will the acquisition impact your
role? I will remain the CEO and it will
allow me to focus more on the strategic
objectives with a focus on the sales and
marketing departments.
• • •
what are you most excited about as it
relates to the acquisition? Being able to
expose the travisMathew brand to more
people and at a faster rate.
• • •
what does the acquisition mean for
the everyday consumer? They
shouldn't see any significant changes
except more travisMathew retail loca-
tions and a greater selection of travis-
Mathew product across all sales
channels.
• • •
what makes the brand so popular
among pGa tour players? I believe it is
that we focus on creating personal rela-
tionships and friendships with our
players. We need to constantly be striv-
ing to provide them with the best feel-
ing and fitting product that will allow
them to play their best.
• • •
what are some of the new travis-
mathew products that you're most ex-
cited about? We are very excited about
our new accessory brand Cuater, which
features belts, shoes, underwear, socks,
and hats. We are also very excited about
a lot of our business casual products.
• • •
what is something you would like
golfers to know about travismathew
that they otherwise wouldn't be aware
of? I would like them to know that
everyone at travisMathew works very
hard to ensure that our customers have
a great experience and purchase prod-
uct they can be proud to wear.
• • •
> CliCk here to shop for travisMathew
apparel online.
I think what set us apart is that the company was
founded by people who had no apparel experience."
– travis brasher, CEO, travisMathew
"
travisMathew is headquartered in
Huntington Beach, California.
