t
itleist bucks the trend in
the golf club industry by
releasing new products
every couple of years rather than
every few months, so when its
new products hit retail, golfers
have every reason to get excited.
And with the brand's newest line
of irons and hybrids, there's a club
for every skill level.
The 718 line includes the famil-
iar AP1 and AP2, plus the newly
released AP3 player's distance
irons. There's also an MB option, a
T-MB and a CB version.
"This is probably the most di-
verse line Titleist has ever offered,"
said Jim Pooler, a clubfitter and
product specialist at the Roger
Dunn Santa Ana Superstore in
Southern California. "There's
something in there for everyone
from the scratch golfer to the
high handicapper."
The star of the line is without a
doubt the AP3. It essentially com-
bines the best attributes of the
AP1 and AP2 into one club.
"The AP3, because it's a brand
new club and fits a bit of a niche,
has been highly anticipated,"
Pooler said. "It gives the player
who has been playing the AP2 a
few extra yards. It's a little bit dif-
ferently constructed, and when
you look down on it, it's going to
look noticeably more
offset than the AP2. It's got a
very professional look to it and
some forgiveness."
In the hybrids, Titleist has im-
proved on its last release. The
818H1 is a scoring and distance
club while the 818H2 offers preci-
sion and distance.
"The 818 was a surprise to me
because I thought the 816 was a
very good hybrid already,"
Pooler said, noting that
the 816 was the No.
1 hybrid on tour
and that Titleist
set out to make its
next line of hy-
brids optimized for
scoring, with better
trajectory for holding
greens and more draw and
fade control thanks to the addi-
tion of Surefit CG. "With the 818
they've refined the look a bit and
made it feel even better. It's a lit-
tle hotter off the face."
> CliCk here to shop now.
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WHAT'S NEW
titleist 718/818
irons, hybrids make debut
Titleist has unveiled a
diverse line of hybrids
and irons this fall.
exClusive podCast: Listen in as President of Titleist Golf,
Steve Pelisek, discusses the new Titleist 718 line of clubs.
everythinG you need to know: Read more about
Titleist's 718 iron lineup, which offers six new models.
a Closer look…