> C L I C K H E R E T O L E A R N M O R E A B O U T O R E G O N W E LC O M E C E N T E R D I S T R I B U T I O N
distribution spotliGht
C
hances are that if you've trav-
eled in Oregon, you've
stopped by one of the eight
Oregon Welcome Centers across the
state, and you've likely bumped into
a Certified Folder Display rack along
the way.
Located at Portland Interna-
tional Airport as well as at
highway welcome centers in
Seaside, Oregon City, Brook-
ings, Klamath Falls, Lakeview,
Umatilla and Ontario, they offer
high visibility for companies to pro-
mote their businesses and attractions
because they cover most of the main
points of entry into the state.
Oregon gets 83 million visitors per
year, according to Matt Preston, the
Oregon District Sales Manager for
Certified, and the Oregon Welcome
Centers directly helped nearly
200,000 people last year plan their ac-
tivities while in the state.
"The Welcome Center program is
an excellent way for businesses to
reach their target audience," Preston
said. "These centers are visited by
tens of thousands of travelers each
year who are still planning their ac-
tivities and accommodations. By
having brochures and maga-
zines displayed in them, you
greatly increase your chances
of attracting new customers."
Companies can also be strate-
gic about who they advertise to and
how, as they can either choose to
place their content in all of the state's
Welcome Center locations or be more
selective based on research that may
show certain locations to be most ef-
fective for their particular business.
"One of the biggest benefits to the
Welcome Center program is that you
can target specific areas in key geo-
graphic regions around the state,"
Preston said. "For example, advertis-
ers who know that they get a lot of
people from Boise would benefit from
having their brochures in the Ontario
Welcome Center, since it is located on
the Oregon-Idaho border. "
Judy Bair of Wind River Publishing
LLC, which publishes the Columbia
Gorge to Mt. Hood visitor magazine,
has been working with Certified for
five years and said the service they
provide is invaluable.
"It is very exciting that they have
merged with Travel Oregon to dis-
tribute to the Welcome Centers and
the Portland airport," Bair said. "Cer-
tified Folder Display is a great way to
get my magazines where they belong
and on a weekly basis."
oreGon trails
State's Welcome Center brochures provide extensive exposure
CLICK
FOR VISITOR
MARKETING
IDEAS
Welcome Center
at Portland
International
Airport.
