GOL
F GEAR
Choose
wisely
Changes to Titleist Pro V1
and Pro V1x may make
you want to reconsider
which model you play
S
ince the introduction of
Titleist's Pro V1 golf ball
in 2001 and the Pro V1x
two years later, millions of
golfers worldwide – from PGA
Tour pros to weekend warriors -
have become loyalists who
wouldn't consider playing any
other ball. Among that group,
some swear by the characteristics
of the Pro V1, while others fall
into the Pro V1x faction.
With the release of Titleist's
2017 Pro V's featuring significant
modifications, golfers may want
to test both models to determine
whether a switch from one to the
other could help their game.
"Because the balls have been
in the market for so long, a lot of
golfers may have a fixed view on
the performance of the two,"
said Michael Mahoney, Vice
President of Golf Ball Mar-
keting for Acushnet, which
owns Titleist. "We would
encourage golfers to go out
and experience the new Pro
V1 and Pro V1x, because the
advancements we've made in
both are very meaningful.
"The golfers that we talked to
loved Pro V1x for a lot of rea-
sons. Some told us they'd prefer
a ball that was softer and had
lower flight, but they didn't want
to give up the distance they were
getting. Our task was to keep the
attributes of both balls consistent
in terms of flight and feel, but de-
liver longer distance."
The new Pro V1 is now signifi-
cantly longer than its predecessor
and every bit as long as the Pro
V1x. The Pro V1 continues to
offer a more penetrating trajec-
tory than the Pro V1x's high
launch. While both balls are simi-
lar in terms of spin with the
driver, the Pro V1x has a little
more spin from mid-irons
through the pitching wedge, and
the Pro V1 now has a softer feel.
Mahoney said the best way for
golfers to determine which of the
2017 models suits their game is
to take them out on the golf
course and hit the types of shots
they like to hit. While some
golfers have a good perspective
on their launch conditions al-
ready, by hitting different shots
side by side and taking note of
the various characteristics of the
two balls next to one another, ul-
timately you'll be able to deter-
mine which ball is best for you.
"Whether it's Jordan Spieth or
the 25 handicapper, we've gath-
ered feedback across the spec-
trum, and the enthusiasm they
have for the performance of the
product has really validated the
decisions we made and what we
put into the new golf balls," Ma-
honey said. "We want golfers to
go out and see for themselves."
pro v1 vs. v1x
what you
need to
know…
H
ere are the main
features of the
new Titleist Pro V1
and Pro V1x:
TITLEIST PRO V1
• Longer Distance
• More Consistent Flight
• Lower Long Game Spin
• Penetrating Trajectory
• Drop-and-Stop
Short Game Control
• Very Soft Feel
>
CliCk here to
shop for the pro v1.
TITLEIST PRO V1x
• Extraordinary Distance
• More Consistent Flight
• Low Long Game Spin
• High Trajectory
• Drop-and-Stop Short
Game Control
• Soft Feel
>
CliCk here to shop
for the pro v1x.
player benefits
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