TECHNOLOGY
But it wasn't easy figuring
how to make such an expen-
sive, if useful, golf device
affordable for anyone outside
the one percent. SkyTrak is
now offering its device, which
weighs less than two pounds,
for $1,995.
While affordability and en-
tertainment are important
parts of SkyTrak's allure, Allen
says what users will appreciate
most is the device's accuracy
in terms of displaying their
golf shot's shape, distance
and trajectory.
"SkyTrak helps
golfers better under-
stand on average how
far they hit every club in
their bag," he said. "The
software provides club com-
parison tools, bag mapping,
stat racking and the ability to
benchmark and track perform-
ance over time. SkyTrak re-
flects a golfer's real game, real
shot shapes, real distances and
real direction. All this from the
comfort of the home or office,
so golfers can use SkyTrak to
practice and play on their own
terms and time."
And, that practice comes
with direct feedback on every-
thing from ball and club head
speed to spin rate, flight time
and smash factor.
"Practice without feedback
can lead to poor swing habits,"
Allen said. "SkyTrak provides
detailed ball flight information
as well as an accurate render-
ing of ball flight and carry,
total and offline distances for
any shot. All data is easily
tracked over time so golfers
can see their improvement and
identify areas that may need
additional work."
In fact, practice can take
place soon after SkyTrak is
taken out of the box as the
Basic Package includes the
practice driving range and no
annual fees. SkyTrak also of-
fers a Game Improvement
Package that includes other
benefits such as long-drive
competition, closest-to-the
pin and target practice for an
annual fee of $99. The Play &
Improve Package includes
simulated realistic full-course
play on courses such as Pine-
hurst, Bethpage Black, Merion
Golf Club and other benefits
for $199.95 per year.
Allen said that so far the re-
sponse and feedback from
golfers who have used Sky-
Trak has been outstanding.
"Our customers are seeing
their handicaps decrease and
improvement in many aspects
of their golf game," he said.
"The responses come from
scratch golfers, higher handi-
cap players and even begin-
ning golfers who are using the
system to improve and enjoy
the game even more."
SkyTrak helps golfers better understand on average how far they
hit every club in their bag … and reflects a golfer's real game."
– Andy Allen, Managing Director of Golf for SkyTrak
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