FASHION
FORWARD
n WITH ITS EXIT FROM THE CLUB
AND BALL BUSINESS, NIKE GOLF
WILL FOCUS SQUARELY ON APPAREL
BY tom pFingSton
S
ince hearing the news that Nike Golf
has decided to stop manufacturing
clubs and balls, golfers around the
world have had to come to grips with the
fact that they won't be seeing the ubiqui-
tous Swoosh in the equipment section of
their local golf shop.
But that doesn't mean Nike has turned
its back on the golf market. Quite the oppo-
site, according to the company's Sales Busi-
ness Director Rick Gielow.
"I would say that we are repurposing
our resources and assets into the categories
that we do best," Gielow told OB Sports
Golf & Leisure. "We're the undisputed,
No. 1 apparel manufacturer – not only in
the golf industry, but across the globe –
and clothing is part of our DNA."
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