Well aware of the importance of the
partnership between the retailer and
manufacturer, Titleist jumped at the
opportunity.
"The Roger Dunn Superstore in
Santa Ana has provided fantastic serv-
ice to golfers for decades," Kern said.
"The chance to enhance our custom-
fitting capabilities inside a world-class
golf specialty location was too good to
pass up. The expansive space pro-
vided the flexibility to design a studio
that includes long-game fitting as well
as around the green with
wedge fitting and putter se-
lection."
The studio features fitting
and selection opportunities
for the entire Titleist line, in-
cluding the new 917 metals,
716 irons, Vokey-designed
wedges and Scotty Cameron
putters. That, coupled with
the staff at Roger Dunn, will
make it a superior place to get fitted,
Kern said.
"Roger Dunn has a tremendous
staff for custom club fittings, led by
Titleist Certified Fitter Jim Pooler," he
said. "They're experienced profession-
als dedicated to helping golfers find
the right 14 clubs for their game."
In the studio, golfers will experi-
ence a true tee-to-green fitting, Kern
said. They'll receive a comprehensive
fitting for metals and irons using
state-of-the-art launch monitor and
simulator technology.
Additionally, they'll be able to hit
various shots with the new SM6
wedges on three kinds of turf, as well
as try out Scotty Cameron putters on
more than 1,000 square feet of undu-
lating putting surface.
But why should anyone care about
custom fitting?
"Not nearly enough golfers have
been properly fit for their equip-
ment," Kern said. "Surveys show only
50 percent of golfers have been fit for
irons, 40 percent for a driver and less
than 20 percent for hybrids, wedges
and putters. Golfers who take advan-
tage of this unique experience will
benefit from a complete evaluation of
their equipment, ensuring that every
facet of their game is custom fit specif-
ically to them.
"We are thrilled to be working with
Roger Dunn on this."
WHAT'S NEW
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Josh Talge.
