OUR STORY
site that is expected to launch within
the next 12 months. A big emphasis
of that effort will be to provide con-
tent that is of interest to golfers and
will keep them coming back to the
site not only as a place to shop for
golf equipment and apparel, but
also as a hub of golf information
and entertainment.
The site already features a blog
that includes product features,
instruction, a "watts
in the bag" section
and assorted content
from around the world
of golf. There are also
podcasts that have in-
cluded interviews
with representatives
from all the major golf
manufacturers plus PGA Tour pros
and golf media personalities.
"We have a reputation of being
experts in our field," Lowe said.
"We love the game as much as our
customers do. So our goal with our
site and the content we provide is to
convey that authenticity. We want to
show what's new in technology and
how golfers can best use that to im-
prove their game, and show them
how they can play better golf and
get more enjoyment from the game."
Ultimately, what makes the web-
site successful is the information it
provides and its usefulness in allow-
ing golfers to easily purchase what-
ever they're looking for. Customers
appreciate that shipping is free for
orders over $99, and the company's
90-day 100 percent satisfaction guar-
antee has been universally lauded as
the best in the business. For Lowe
and his team, it's all about customer
satisfaction, no matter when, where
or how they shop.
"The goal of the development
we're doing is to deliver on our cus-
tomers' expectations," said Lowe,
who hinted at an August sale to cel-
ebrate Worldwide Golf Shops' 15
years online. "Our goal is to be
where our customers expect us to be
at any given time. That means on
their phones, tablets, computers and
in the retail stores – and that any-
thing they're looking for is available
across all those channels."
A sitE
to sEE
click hErE
to visit the
Worldwide
Golf Shops
online store.
