August / September 2016

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INSIDE WORLDWIDE GOLF SHOPS The Worldwide Golf Shops Insider is produced in association with Inside Golf Media. For inquiries, click here or call (949) 600-8668. ‰ tEAm spirit Thanks to adidas, everyday golfers can now dress like U.S. Olympians. ‰ hot dEAls! New low prices on Cobra's King F6 clubs; Get two dozen Bridgestone balls for $50; Big savings on Callaway XR and XR Pro. ‰ contEst timE! 82 lucky customers win free Callaway golf balls for a year. ‰ going virAl How the Worldwide Golf Shops website has evolved over the past 15 years to best serve the needs of golfers. ‰ hEArt & soul Legendary designer John Ashworth channels his passion for the game into cutting-edge golf apparel. ‰ kEEp your cool 5 ways to beat the heat on the golf course during summer. ExtrA! chEck out thE worldwidE golf shops blog posts Keep up to date on all the latest news and information about the world of golf with the recently launched Worldwide Golf Shops blog. You'll find engaging posts about new equipment and product launches, store events, Tour news, how-to videos, and equipment advice from the ex- perts. You'll also find valuable information to help guide you through your next golf purchase. click hErE to visit thE blog. whAt's insidE thE wgs insidEr ‰ glory dAys Only time will tell if another golf great will ever emerge I t's been quite a roller-coaster year on the PGA Tour's biggest stages, with this season's major championships having produced quite a thrill ride for both avid and casual followers of the game. From Jordan Spieth's collapse at Augusta and Dustin Johnson's breakthrough at Oakmont to the epic duel between Henrik Stenson and Phil Mickelson at Royal Troon and Jason Day's last-minute near-miss heroics at Baltusrol, the game's top players have certainly given golf fans their money's worth. Is it enough? Stalwarts such as Spieth, Johnson, Day and Rory McIlroy will continue to light up the golf world, but if history is any indication it's unlikely we'll see another Bobby Jones, Jack Nicklaus or Tiger Woods for years to come. Gone, for better or worse, are the days of a once-in-a-lifetime player dominating in a way that captivates entire continents. At least for the time being. Speaking of entire continents, we have a couple of big-time events ahead of us that will soon put golf front and center before a world- wide audience. More then 40 countries will vie for gold in Rio as golf returns to the Olympics this month, and in September the U.S. will battle Europe on home turf as the two continents tussle at the Ryder Cup over bragging rights for the next two years. Here's hoping both events produce enough fireworks to light a spark under our next generation's greatest player ever to tee it up. AL MORRIS, President, Worldwide Golf Shops

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