MY BEST GOLF
FASHION ADVICE
You do not need a "golf
uniform." Let's face it, a bunch
of guys on the tour look like
they are wearing some kind
of golf uniform – if they were
to show up at a bar or in the
grocery store or most everyday
places they would look goofy.
I look at golf as being social
and recreational, get some
fresh air and exercise and hang
out and have a few laughs
maybe a cold one after the
round. "Golf lifestyle" clothing is
transitional, meaning you may
go from a business meeting to
the course or from the course to
dinner so there doesn't need to
be a big difference in what
you're wearing.
– John Ashworth
John Ashworth
INSIDER Q&A
of "Links" is the sandy dunes where golf
was born that connects the land and sea.
The definition of "Soul" is the
spiritual embodiment of a human being.
In a selfish sense, we design and make
clothing that we and our friends want to
wear. And at the same time we promote
the art and soul of all things.
•••
how does linksoul differ from your orig-
inal Ashworth brand? Everything's differ-
ent, it might not seem like it at first but
then when I start thinking about specific
things like fabrics, fit, details, the market
place and the technologies now versus
then it starts getting crazy. I suppose there
are similarities; the passion and energy
put in is pretty similar, the desire to ele-
vate and promote the game of golf is simi-
lar. But let's face it, in 1986 there were no
cell phones or computers. I have no idea
how we did it!
•••
how would you describe the look of
linksoul to those unfamiliar with the
brand? It's a lifestyle brand centered
around golf, art, travel and coastal living.
The look is relaxed and comfortable with a
sophisticated timeless quality that can be
dressed up or down depending on the oc-
casion. We use the finest fabrics that are
soft yet sturdy and easy to care for, our fit
is a tweener, meaning not to tight and not
too loose – just right.
•••
which of your products are most popu-
lar with consumers and who comprises
your target market? We've been
consistent across the board really, if a
guy is "in" then he's all in. The Linksoul
collection features knit polos, shorts,
boardshorts, pants, woven shirts, t-shirts,
loungewear, activewear and men's
accessories.
•••
what's next for linksoul? We're always
working on new things and innovations
and were excited about a few things in the
works. One is a shoe collaboration with a
new company called Blueprint Comfort,
which will be two limited-edition styles
debuting in Orlando at the PGA Show for
delivery in spring. And I know this may
sound crazy but were always trying to get
back to the "soul" of the game and we are
working on some limited-edition persim-
mon woods that are really sweet!
Linksoul on
display.
