INSIDE WORLDWIDE GOLF SHOPS
show stoppers
New innovations and technology take center stage
I
t's often saId that the golf season doesn't really start until
the first week in april, when the Masters returns to augusta,
Ga. that certainly is true in the world of professional
golf, but in the retail industry our first major always
arrives in late January in orlando, fla.
that's when the PGa Merchandise show
comes to town, showcasing all the latest trends
and technology in the game of golf.
I've been attending the show for more than a
quarter of a century, and I never cease to be amazed
at all the innovations on display year after year.
among the many highlights from this year's event include state-
of-the-art equipment from taylorMade, Callaway, and Ping,
among others – all of which you'll read about in this edition of
the Insider. You'll also find an exclusive Q&a with Ping Chair-
man & Ceo John solheim, who details his inspiration for the
company's latest line of metalwoods and irons.
and if you're thinking now might be the time to trade in your
old sticks for some of that new technology, be sure to check out
the shop talk feature in this issue, where you'll learn how to get
the most trade-in value to put toward a new set of clubs.
What better way to kick off the season?
AL MORRIS, President,
Worldwide Golf Shops
The Worldwide Golf Shops Insider is produced in association with Inside Golf Media. For inquiries, click here or call (949) 600-8668.
‰ hot deals! Incredible offers from Titleist,
Cleveland, FootJoy, and Bridgestone.
‰ what's new All the latest gear from Ping,
TaylorMade, Cobra, Callaway, Nike, and more!
‰ tricks of the trade How to get the
most value when trading in your old clubs.
‰ quite a ride Van's Golf Shops has been
satisfying customers for over half a century.
‰ John solheim q&a More than 50 years
after it began, Ping is still making noise.
‰ in the baG Sun Mountain leads move to
lighter golf bags, including its latest wonder.
‰ GoinG the distance 4 brands of golf
tees that can make a difference in your game.
eXtra! check out the worldwide Golf shops all-new bloG
Keep up to date on all the latest news and information about the world of golf with the recently
launched Worldwide Golf Shops blog. You'll find engaging posts about new equipment and
product launches, store events, Tour news, how-to videos, and equipment advice from the ex-
perts. You'll also find valuable information to help guide you through your next golf purchase.
click here to visit the bloG.
what's inside the wGs insider
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