INSIDE WORLDWIDE GOLF
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nter the Worldwide Golf Shops Sweepstakes for a chance to win a
stay-and-play package to The St. Regis Monarch Beach Resort, a
Forbes Five-Star, AAA Five-Diamond destination located along the pris-
tine shores of the Paci$c Ocean in Dana Point, Calif. Includes two-night's
accommodations for two at the St. Regis and two rounds of golf at the
Monarch Beach Golf Links, including rental clubs (airfare and meals not included).
GOLDEN MEMORIES
A lot has changed in the game over the past 50 years
THIS MONTH MARKS THE 50TH ANNIVERSARY of our
Roger Dunn Golf Shops chain and it's got me thinking about
how much has changed in the world of golf over the decades.
When I purchased my first set of clubs in 1978 from the origi-
nal Roger Dunn store in North Hollywood, it was all persim-
mon-head woods and blade irons. Brands like Hogan,
Spalding, Lynx, and MacGregor ruled the day. It was
a much different landscape than today.
The perception of the game also has changed
greatly from when I was in high school. Golf
wasn't exactly the cool sport to play back then.
But that all has changed over the years with the
emergence of golf club technology that has allowed
everyday golfers to enjoy the game with unrivaled in-
novations never thought possible when I bought my first set.
And young players like Jordan Spieth and Rickie Fowler prove
that golf is no longer your grandfather's game.
To make it through 50 years in the retail business is pretty
rare, especially in this industry. I've been fortunate to spend the
last 31 of those years with Roger Dunn Golf Shops enjoying a
front-row seat to all the latest and greatest trends, innovations
and breakthroughs. And while I likely will have long since re-
tired, I can't wait to see what the next 50 years bring.
AL MORRIS, President,
Worldwide Golf Shops
The Worldwide Golf Insider is produced in association with Inside Golf Media. For inquiries, click here or call (949) 600-8668.
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