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Q&A
OB SPORTS GOLF & LEISURE
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WINTER 2014
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obsports.com
How did you first become involved with
the Northern Trust Open? I was introduced
to this opportunity by a friend of mine in the
golf business in the Los Angeles area. I never
really sought it out. I was very happy being
the Senior Associate Athletic Director at the
University of Washington, and wasn't looking
for something new. But I saw it as a great op-
portunity to get back to golf and give some-
thing back to the game I love so much. Plus, I
love Los Angeles, love the community and the
expectations of this town for excellence.
As Executive Director, what are your pri-
mary responsibilities? From a revenue
fi
O.D. Vincent runs the
Northern Trust Open.
LEADING MAN
n O.D. VINCENT PLAYS A VITAL ROLE AT NORTHERN TRUST OPEN BY joel Beers
W
hile O.D. Vincent has worn several hats during his life,
they've all had a golf ball somewhere in the design. A success-
ful collegiate golfer and head coach, Vincent is in his second
year as executive director of the Northern Trust Open, the Los
Angeles PGA Tour event that has been held since 1928. The 2015 event will be
held Feb. 18-22 at Riviera Country Club. • Vincent succeeded basketball leg-
end Jerry West, and he has used many of the skills and strategies he learned
and implemented as a PAC 10 conference-leading player at the University of
Washington and golf coach stints at that school, UCLA and Duke University
in his new position. Vincent lives in Sherman Oaks with his wife and two chil-
dren and is the son of OB Sports founder Orrin Vincent. Here, he talks about
his distinguished golf career, as well as his role in the Northern Trust Open.
