INSIDE CERTIFIED
leading the way
New research confirms indispensable value of brochures
C
ertified Folder Display hosted the International Associa-
tion of Professional Brochure Distributors annual meet-
ing in Denver this past September. One thing stood out
among the many revelations: with more than 200 million
brochures picked up annually, print remains as relevant as ever.
Three newly released studies revealed that brochures are the
No. 1 source for visitor information in-market, and were found
to be the most influential form of print media among
all age groups. Leisure travelers want easy-to-read
and easy-to-find information about local attrac-
tions located in hotels, tourist attractions and
visitor centers, one of the studies concluded.
Another pointed to how brochures have the
potential to influence and sway travel plans:
• 52% of leisure travelers said they might alter
their plans after picking up a brochure;
• 60% will visit an attraction because of a brochure;
• 61% became aware of a service because of brochure;
• 76% state brochures influence travel decisions.
And while we continue to blaze trails on the digital side of
our business with the ever-expanding Visitortips.com website,
these recent studies lend credence to the power of print as a rele-
vant and critical tool in assisting leisure travelers.
PATRICK FEARN
President
The Certified Insider is produced in association with Insider Digital Media. Learn more at www.insiderdigitalmedia.com or call (949) 600-8668.
a tourism hot spot
W
ith 1.6 million visitors annually,
350 day of sunshine, 130 hotels
and resorts, 100 restaurants and so
much more, Palm Springs is a tourism
hot spot. Click on the video above to
learn more about what makes the re-
gion so spectacular and why Palm
Springs is a world-class destination
unlike any other.
1120 Joshua Way, Vista, CA 92081
(760) 727-5100 • (800) 799-7373
Fax (760) 727-1583
what's inside
‰ Palm Springs offers an
endless array of activities
‰ International survey
says brochures are No. 1
‰ Jeff Yeley leads the
way for Certified in Texas
‰ Perry's at the Beach
is a distribution hot spot
‰ Universal Studios
Hollywood marks 50 years
‰ Texas Civil War Museum
offers a look at the past
‰ Digital brochures are
attracting visitors online
‰ AMF Scholarships
assist aspiring students
COVER STORY: Palm Springs
