winter sports program
'tis the
season!
Y
Certified's winter program
helps companies spread the
word about cool activities
ou've seen them in hotel lobbies. But sporting goods
stores? You bet.
Certified Folder Display gets the
word out when it comes to lodging,
31. Clients can position their brochures durski resorts and winter sports activities.
ing this time period or expand their service
Through the Winter Sports Program, Certo annually. Off season, racks are also
tified distributes brochures to 900 highCLICK
filled with brochures advertising outtraffic sporting goods stores throughFOR MAP OF
door activities such as golf and
out the Western US and Canada, inOUR SPORTS
mountain biking.
cluding Sports Chalet and Big 5.
MARKETING
The latest trend is resort brochures
"It's an inexpensive way to reach
COVERAGE
that feature unique activities such as
that outdoor, active market," says
helicopter skiing and zip line excursions.
Weldon Vittitow, Certified's Northwest
Certified representatives also attend conRegional Vice President. "And it's ideal for
sumer ski shows, including SnowBomb Ski
advertising outdoor activities such as golf,
& Snowboard Festival in San Francisco and
mountain biking and whitewater rafting."
Ski Dazzle in Los Angeles, manning booths
The winter season runs Oct. 1 to March
and setting up racks that promote their
brochure advertisers.
In addition, Vittitow says, the ski industry is consolidating and "promoting a
brand, not necessarily individual resorts."
For example, now there's just one brochure
promoting two Southern California resorts,
Snow Summit and Bear Mountain, since
they're both owned by the same company.
"That's not always a good thing," Vittitow says, "since having your own brochure
is still a low-cost way to build name recognition in the marketplace."
click here for more information on sports marketing • click here to request a rack
