BRAND SPOTLIGHT
"G/FORE is a perfect partner for World-
wide Golf Shops," says Adrienne Cass, the
Vice President of Apparel Strategy for
Worldwide Golf Shops. "They are steeped
in the evolving culture of the sport, and
the clever personality of the brand keeps
people from taking themselves too seri-
ously on the course. They put fun and
color in the game."
The company got its start in golf by
reaching into the golf glove space. Ob-
serving old photos of players such as
Arnold Palmer and Jack Nicklaus wearing
various colors of gloves, Giannulli decided
to bring the trend back and make the
glove a fashion piece rather than simply
a functional item.
That led to an expansion into golf shoes,
and eventually into a full line of shirts,
pants, golf bags, hats and more. The com-
pany's hats in particular stand out, with
unique and humorous sayings like "Pray
for Birdies" and "Country Club Hack."
"We pull from street wear and luxury
fashion, and we really don't look to golf for
inspiration," said Casey Hoch, G/FORE's
Director of Sales. "And I think a lot of that
is by design. We want to look and feel dif-
ferent and have our own aesthetic and our
own vibe and culture."
G/FORE's latest offering is its G.112
spikeless golf shoe for men and women. It
is the company's first new shoe offering in
two years, as its designers and engineers
spent plenty of time studying the market
with the goal of launching a shoe that
would be a trendsetter.
"If you look at it, you can see hints of
streetwear, but there's still a classic feel to
it," Hoch said. "It's very comfortable, it's
lightweight and it's waterproof. The trac-
tion system is fantastic, so there's no slip-
page. It checks all the boxes and again, it
is a really cool way to express a little bit of
style without having to be overboard."
Beyond its shoes and gloves, one of the
keys that sets G/FORE apart is that its ap-
parel fits in just as well off the course as it
does on the fairways and greens.
"I love the juxtaposition of the playful-
ness in styling built on the framework of
the classic golf silhouettes," Cass said.
"Their attention to fabrics is superior and
their commitment to golf fashion hasn't
wavered – it has only gotten more power-
ful. More than anything though, their en-
tire collection can be worn off the course
and be right on trend. Everything works on
and off the course and looks fabulous."
CLICK HERE TO SHOP FOR G/FORE APPAREL
From hats with humorous sayings to vibrantly colorful gloves to the G.112 spikeless golf shoes, G/FORE's offerings inject fun and color into the game.
