Certified Insider | Summer 2023
VACATIONS
CLICK HERE TO LEARN MORE ABOUT TRAVELER INFO GUIDES
E
mbarking on a journey to explore
the wonders of Yellowstone and
Glacier national parks, hitting the
slopes in Lake Tahoe, or discover-
ing the vibrant city life of Dallas are just a few
ways to spend summer vacation. Certified
Folder Display Service's Traveler Info Guides
make it easier than ever to navigate these ex-
citing destinations, and a lot more.
Certified publishes 14 Traveler Info Guides
annually, each packed with valuable infor-
mation for tourists. The comprehensive
guides feature local and regional maps,
points of interest, helpful visitor information,
mileage charts, and directory listings with
map locators for each advertising partner.
With a circulation of at least 100,000 copies,
the guides offer businesses an excellent
opportunity for exposure.
Director of Design Services William
Herring, who has worked on the Traveler Info
Guides for more than 25 years, said the inspi-
ration behind them was to provide helpful
information while giving businesses the
opportunity to reach hundreds of thousands
of visitors each year at an affordable price.
The guides are available in both print and
digital formats, with the digital versions ac-
cessible through VisitorTips.com. This allows
travelers to download a flip-guide version or a
PDF for easy reference on the go.
Businesses that advertise in the guides
can expect significant exposure.
Herring used Yellowstone/Glacier as an
example, explaining that advertisers get 12-
month distribution of the publication in more
than 1,000 display locations in five states,
and online visibility. Herring also highlighted
the effectiveness of the Traveler Info Guides,
even in a mobile age.
"Visitors still see the racks, pick up the
content, and explore the destination they are
visiting," he said. "You don't always know
what you're looking for when exploring a new
city or national park, so our guides help you
make choices and create memories."
To ensure the Traveler Info Guides reach
their target audience effectively, Certified
distributes them through its extensive net-
work of more than 20,000 displays in the
Western United States and Western Canada.
The displays are professionally serviced on a
regular basis by Certified's staff.
In addition, the guides gain additional ex-
posure through visitortipsPRO, Certified's
award-winning, high-definition touchscreen
display system specifically designed for the
hospitality and travel industry.
Travel companion
Destination guides provide essential information
for visitors and extensive exposure for businesses
"You don't always know
what you're looking for
when exploring a new city
or national park, so our
guides help you make choices
and create memories."
– William Herring,
Director of Design Services
