MEET THE TEAM
W
orldwide Golf Shops does a
lot more than sell equipment
to help golfers improve their
game.
With the use of its social media channels,
Worldwide Golf Shops provides customers
with valuable information about the fea-
tures and benefits of equipment, custom fit-
ting, how to play the game, and much more.
"We pride ourselves in our expertise from
our staff across all of our stores, and the
content we produce online is an opportunity
to continue to help golfers beyond brick and
mortar," said Trevor Cigich, Director of Re-
tail Marketing for Worldwide Golf Shops.
"This is our chance to help golfers keep im-
proving even if we don't see them in our
stores every day."
Cigich, a scratch golfer who has been
with Worldwide Golf Shops for six years
and who has played the game for 21 years,
helps devise a game plan to appeal to all
levels of golfers and, along with the rest of
the team, brings ideas to life.
Worldwide Golf Shops can be found on
Facebook, Instagram, Twitter, TikTok, and
YouTube. The company's videos and social
media posts contain a mix of educational
material that's designed to inform cus-
tomers about new features and benefits of
the latest equipment from the top brands,
the importance of custom fitting (including
the questions to ask), and Play Better Golf,
which is instructional.
Still in development is how-to content
that will feature topics such as how to pick
the right golf ball for your game.
For Cigich, producing videos and social
media features that help golfers improve
is more than a job — it's something he
genuinely likes to do.
"I truly enjoy helping people," he said.
"The knowledge I have gained through my
time here can be tremendously beneficial for
our customers and I hope that what the
team and I are able to put together can help
golfers become better at the craft and im-
prove those handicaps."
And when it comes to content, Cigich
believes there is something for everyone.
"Golf also has some tremendous stories
to be told. It is much more than what is
on the surface," he said. "I love the story-
telling aspect because golf is so unique in
a way that there is a lane for everyone.
It is no longer the country club mentality,
it is whatever you want to make of it, and
for me showing that to people is one of my
favorite parts."
THE INSIDE SCOOP
Worldwide Golf Shops content provides golfers
with local knowledge to improve their game
CLICK HERE TO VIEW ONLINE CONTENT FROM WORLDWIDE GOLF SHOPS
"Our plan is to build
content for all levels of
golfers to help educate
them on how to improve
and to understand more
about the game from an
equipment perspective."
– TREVOR CIGICH,
Director of Retail Marketing
for Worldwide Golf Shops
WATCH! Director of Retail Marketing Trevor Cigich
plays host at a TaylorMade club-fitting session.
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