"We always look to be on trend with what is happening in the
fashion world and find ways to incorporate it into golf."
AS GOOD AS IT GETS
Creating fun videos and stylish apparel drives the brain trust behind Good Good
I
n one of the videos on the Good
Good YouTube channel, several
young, casually dressed contestants
play a spirited game of golf pong into
giant red cups on the driving range. In
another video, contestants spin a wheel
to see what club they will hit before each
shot, anxiously awaiting their fate and
hoping it doesn't stop on wedge when
they need a driver.
Welcome to the wacky and wonderful
world of Good Good, a men's apparel
company-slash-social media sensation
that has been lighting up the Internet with
more than 1 million YouTube subscribers.
The company was launched in the fall of
2020, but most of the founders – Garrett
Clark, Thomas "Bubbie" Broaders, Matt
Scharf, Stephen Lucilo and Luke Kwon –
have been friends since high school and
have been making videos together long
before the conception of Good Good.
But a shared passion for doing something
together and a drive to create content
and products that would impact the golf
industry in a big way is what led to the
company's creation in Frisco, Texas.
The guys recently visited PGA WEST to
film a series of videos that are slated to be
posted on their channel in February.
Here, Inside the Ropes interviews the
group and talks to them about their
apparel, videos, and a new partnership
with Callaway that was announced at the
beginning of the year.
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