Classic Club Insider

SEPTEMBER-OCTOBER 2022

Classic Club golf course in Palm Desert

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P utting together merchandise displays at the award-win- ning Classic Club golf shop can be similar to playing an adult version of Tetris. "You have to make the pieces fit and shift them multiple times before you can get it right," said Merchandiser Arcelia Sepulveda, explaining one of the things people wouldn't know about her job, which she started last June. "It takes a lot of patience and it isn't as straightforward as people would think." A veteran in the retail business, Sepulveda's responsibilities include receiving incoming goods, product placement, and maintaining the over- all standards of the golf shop to pro- vide guests with the best possible experience. Here, she talks about her life, career and new position at Classic Club: u u u How did you get into retail? Retail seemed to be easy for me as I am a lover of anything related to fashion. Here at Classic Club, I'm not only put- ting together outfits, I'm also working with a space and props, so the level of ingenuity has to be applied to multiple areas and I think that's what really makes it fun for me. u u u What attracted you to the Classic Club? Living in the desert, you're surrounded by golf courses and it truly is a huge part of the lifestyle in this area. I have been in retail for close to 10 years as a merchandiser and when this opportunity came about it seemed like a natural transition for me. I have been wanting to learn the game and so combining the retail/merchandising aspect of it seemed like the perfect situation. u u u How would you describe the golf shop? It definitely taps into the Tuscan theme that the Classic Club is known for and has an inviting atmosphere with clean lines. It provides an easy and enjoyable shopping experience. u u u What's one of the most unique prod- ucts that's carried in the golf shop? We currently have a Callaway Epic MAX Star Driver in the shop that is pretty unique. It's lightweight and built for distance … a real beauty. u u u What might someone be surprised to know about you? I have loved box- ing and UFC (mixed martial arts) longer than any other sport. I have a lot of respect for the discipline these athletes have and enjoy watching them put on a show. u u u What do you like to do in your spare time? My daughter is 6 months old and spending quality time with her is the most important thing for me when I'm not working. She loves to play, dance, and the outdoors, so dedicating time to that is my No. 1 priority. PERFECT FIT Retail veteran Arcelia Sepulveda takes over as golf shop Merchandiser MEET THE TEAM "I always dreamed of working with clothes in any capacity and merchandising gives you the ability to be creative with more than just clothing and accessories." – Arcelia Sepulveda

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