the GOlf shOp
BOOK
A tee
tiMe
BrAnd
lOyAlty
Quality is par for the
course in the golf shop
W
hen it comes to
looking – and
playing – your
best on the course, you can
always count on the name
brands and wide variety of
apparel and accessories that
can be found in the golf shop
at Classic Club.
This time of year, the most
popular items include jackets,
pullovers, hats and golf balls,
according to Merchandise
Manager Miriah hess.
The latest from Straight
Down and G/FORE will keep
you warm while looking cool,
Pukka hats showcase a variety
of Classic Club logos, and
Callaway's Chrome Soft may
just help improve your scores.
Here's a closer look at some
offerings available now
>>>
Get On trAcK
O
ne way to perhaps sink more of
your putts at Classic Club is to pick
up a dozen callaway chrome soft golf
balls before you head out for your
round. The ball feature Callaway's Triple
Track technology, which includes a set
of three lines that help you better align
your putts. They also have a larger inner
core to create higher launch, lower spin and longer distance, three factors that
will also come in handy when you play the Arnold Palmer-designed layout.
cAp Off
yOur
rOund
A
lways
remember
your golf
experience at
Classic Club with
one of the new
hats available in the pro shop proudly displaying the course logo in a
variety of styles. Made by pukka, known for creating custom head-
wear since 1992, the hats come in a variety of colors and fabrics. "We
have some new styles that I'm excited to offer this season," Hess said.
BAd tO the BOne
t
he Killer perforated Mid pullover
from G/fOre "looks like your average
pullover," Hess says, "but there's more than
meets the eye." Made with a mid-weight
weathered tech jersey featuring a mossed
interior for added softness and comfort, the
pullover features a lightly detailed skull and
golf tees laser cut into the back. "When
paired with a colorful or white shirt, others
will see the skull on your back," Hess said.
"It's a very cool piece to have and to add a
little fun to your pullover!"
swinG AwAy
t
he swing is straight down's best-
selling women's jacket as it's the
perfect go-to for just about any activity,
and they're available in the Classic Club
golf shop in a variety of colors, including
purple, mint, red and light blue. The
jackets are made with an Ottoman-
textured fabric with side pockets and a
left-sleeve pocket for small items. "This zip-
up pairs with your golf shirt, golf pants,
jeans and even yoga pants," Hess said.
