LIFESTYLE
The Player's Club Insider // Winter 2019
T
hough it didn't officially
launch until 2017, the collab-
oration behind AndersonOrd
goes back to the 1980s, when San
Diego natives Jonathan Ord and
Tom Underwood played high
school football together and became
best friends. They both earned foot-
ball scholarships (Ord went to
Brigham Young University, Under-
wood to San Diego State), and took
different career paths – Ord devel-
oping computer software for auto
dealerships and Underwood getting
into golf course development.
But these avid golfers remained
close friends and came together in
2017 to produce the AndersonOrd
performance golf line based on
cotton-like performance fabrics,
athletic fits and a sun-drenched
California design sensibility.
Headquartered in St. Augustine,
Florida, the company launched with
a line of golf hats and one sales rep,
soon expanding into men's apparel
with its first delivery in early 2019.
As we enter 2020, that sales force
has expanded to 10 reps in territo-
ries across the United States and
AndersonOrd is poised to make
huge strides in the months to come.
Here's what else we learned during
a recent Q&A with Underwood…
u u u
What is paramount for patrons to
know about AndersonOrd? We're a
family-oriented company operated
by PGA Professionals, former ath-
letes and people who are competi-
tive and love what they do. Our
athleisure product focuses on fab-
rics that have anti-microbial, UPF 40
and moisture wicking woven into
each garment we produce.
u u u
How do your products lend them-
selves to your upbringing? Jonathan
and I are from San Diego. When we
started the company, we focused on
producing a brand with athletic per-
formance in it, being that was our
background. The design inspiration
comes from a combination of
beaches and athletics. The comfort,
soft hand and causal look comes
from the beach side; the technical
performances in the fabrics, the
light weight and the heathering rep-
resents the athletic side.
u u u
What is your customer demo-
graphic? It appeals to us, and we are
in our 40s who at this point feel like
we're 25. With a relaxed modern fit,
younger golfers like it, but I've been
at clubs where a group of seniors
were wearing our product. It ap-
peals to all demographics and any-
one looking for the ultimate in
comfort and performance for all as-
pects of their life.
u u u
What growth do you expect for
AndersonOrd in 2020? Our goal is
to grow to be in over 600 clubs from
the over 300 we're in now by the
end of 2020, but more importantly,
keep improving our product.
PERFECT FIT
Pair of friends help build AndersonOrd line of apparel
