A
s 2020 nears,
even with hand-
held technology
becoming a social
staple, there's still no substi-
tute for having hard copy
information in your hands.
According to a new survey
by Boston's Bentley Univer-
sity Center for Marketing
Technology, the use and effec-
tiveness of print information
is as palpable as ever for
hotel staffers when assisting
guests.
"The fact that almost 97
percent of hotel staff consider
visitor information either ex-
tremely or very important to
their operation and guests,
confirms the fact guests are
looking for things to see and
do during their stay," says
Bill Deering, Certified's Sen-
ior Vice President and Gen-
eral Manager.
According to Deering, this
latest survey confirms what
Certified and its clients rec-
ognize on a daily basis –
print is not dead! It re-affirms
the results of a 2018 visitor
study conducted by Bentley
University, that said printed
brochures and guides are the
No. 1 influencer of visitors in
market.
Unfortunately, it's not un-
common for the general man-
ager of a new hotel to
initially decline rack place-
ment, thinking hotel staff
and/or the Internet will pro-
vide whatever visitor infor-
mation their guests may
need.
Three months later the
same general manager is re-
questing one of Certified's
visitor information display
racks to assist their staff and
guests with finding things to
see and do.
Brochure distribution has
been around since 1899, and
continues to be an affordable,
effective and reliable way to
reach visitors!
SURVEY SAYS!
MAJOR IMPACT
New study confirms print preference for hotels and hospitality industry
C L I C K H E R E TO D I S CO V E R M O R E A B O U T T H E 2019 H O S P I TA L I T Y V I S I TO R I N F O R M AT I O N S U R V E Y
POWER OF PRINT
Reasons cited in survey as to
why brochures work include:
+ Printed visitor information
enhances guest experience.
+ Brochures and maps pro-
vide access to information
faster than the Internet.
+ Brochures are informative
and facilitate better engage-
ment between hotel hospi-
tality staff and guests.
+ Brochures, maps, and
guides enhance the reputa-
tion of a hotel and its staff.
+ Brochures displays pro-
vide the guests with all they
need to know about their
area.
+ Brochures and maps opti-
mize the time spent engag-
ing with visitors on queries.
+ Brochures displays sup-
port local businesses.
