W
e
hear
it
all
the
time
–
growing
the
game
should
be
the
top
priority
for
everyone
in
the
golf
industry.
But
how
exactly
can
such
a
daunting
task
be
achieved,
especially
in
the
face
of
mount-
ing
challenges
that
vary
from
rising
costs
to
com-
petition
from
other
forms
of
recreation
and
entertainment?
A
number
of
key
players
in
California's
golf
business
are
overcoming
the
obstacles
and
making
strides
to
grow
the
game,
and
they're
setting
shin-
ing
examples
for
the
rest
of
the
state.
From
new
and
creative
ways
to
promote
the
game
to
a
focus
on
giving
golfers
what
they
want
rather
than
sticking
steadfastly
to
traditions,
there
are
plenty
of
efforts
being
made
to
not
only
attract
new
golfers,
but
to
retain
existing
players
as
well.
Courses
have
added
social
events
to
their
calen-
dars
that
combine
golf
with
craft
beer
tastings,
for
instance,
and
have
placed
an
emphasis
on
catering
to
golfers
looking
for
something
a
little
different,
such
as
the
opportunity
to
play
a
round
riding
a
GolfBoard.
Loyalty
programs
have
become
a
mainstay,
allowing
passionate
golfers
access
to
re-
GROWTH
FACTORS
■
How
some
courses
are
changing
the
playing
field
with
innovative
initiatives
Courses
such
as
Monarch
Beach
Golf
Links
are
attracting
golfers
perks
such
as
GolfBoards.
●
GROWING THE GAME
10
❘
CGCOA INSIDER
❘
SPRING 2019
