SoCal Golf INSIDER

I t's only fitting that the company Ely Callaway founded in 1984 has chris- tened its latest technologically ad- vanced product after him: The ERC Soft golf ball, short for Ely Reeves Call- away. The ERC Soft is being touted as the best combination to date of a ball that soars off the tee but also allows for greater control, performance and feel throughout the course. It also offers an- other interesting twist. "The new ERC Soft introduces a new alignment tech- nology called triple track that is aimed at helping with alignment," Wilson said. "This is a unique idea that I've never seen printed directly onto a golf ball." Callaway has also unveiled a new Supersoft ball that is its lowest-com- pression ball to date, and a Supersoft Magna, an oversized ball for higher- handicap players. > SHOP HERE T aylorMade bills its TP5 ball as the most complete Tour ball for dis- tance, approach shots and around the green. Made with five lay- ers, the balls are specifically built to perform with every club and the design basically creates two balls in one – one for distance with woods and irons, the other with plenty of wedge spin. The TPX 5, which Rickie Fowler used during his PGA Tour victory in Phoenix, has a higher launch angle and compression, meaning it flies even farther. "I was able to test this new ball and compared it to the prior generation and my ball speed increased on the driver by about four or five miles per hour," Wilson said. "It's amazing they're able to gen- erate this additional distance and ball speed while maintaining the control around the greens." > SHOP HERE T itleist says the new 2019 versions are faster from core to cover, and rocket off the club face with more ball speed and lower spin, which means more distance. And Titleist's Drop and Stop technology means in- credible short-game control. The most substantial enhancement is a 17 per- cent thinner cover, which is conducive to high spin on approach shots and on the green, while the thinness means more speed on drives. Titleist is adding color this year, too, releasing yellow Pro V1s for the first time, still featuring the distinctive and subtle black lettering of the traditional white Titleist. "It's the No. 1 ball in golf and played by a ma- jority of Tour pros," Wilson said. "They have shown very consistent perform- ance that has been proven model after model." > SHOP HERE TITLEIST PRO V1 AND PRO V1X K eeping your eye on the ball is an important component of the game, and to help golfers do that Callaway Golf developed Truvis – golf balls that resemble the pattern of a soccer ball, which provides increased visibility. "The Truvis technology helps the golfer visually by making the golf ball look bigger and gives the player more confidence when at address," Wilson said, noting that they are the same size as most standard golf balls. Originally designed in red and white, Callaway has added more color schemes over the years, including black and yellow, stars and stripes, and pink and white. Wilson said Callaway also will be releasing several onetime drops of custom Chrome Soft golf balls with different Truvis patterns throughout 2019. > SHOP HERE CALLAWAY TRUVIS CALLAWAY ERC TAYLORMADE TP5 AND TP5X EQUIPMENT SoCal GOLF INSIDER

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