ver.indd
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12/1/1
ver.indd
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12/1/1
ver.indd
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12/1/1
ver.indd
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12/1/1
NEW GEAR
TAYLORMADE
.....................
A NEW TWIST
M3 AND M4 CLUBS THROW A CURVE IN THE CLUB FACE
T
aylorMade has
been among
the leaders in
golf equipment
innovation for
years, and the company has
done it again with the Twist
Face technology in the new
M3 and M4 drivers.
TaylorMade captured and
mapped hundreds of thousands
of shots with real golfers in order
to create the new face curvature seen
with Twist Face.
"We thrive on making technologies
that are geared for all golfers, from the
world's best all the way to the average recre-
ational player," said Chandler Carr, Global
Product Manager for TaylorMade Golf. "If
you're not using Twist Face, you are at a com-
petitive disadvantage."
Carr said that all of TaylorMade's 2018
products – set to go on sale in mid-February –
are designed to produce "straight distance."
Historically, most of the key technologies
brought to market have been geared toward
distance, but now the company is also plac-
ing an emphasis on accuracy.
The M3 driver is geared toward better
players who value adjustability, while the
new M4 produces maximum distance and
stability in a head that's designed for straight
distance. The line's fairway clubs emphasize
adjustability in the M3 and stability and for-
giveness in the M4.
In the irons, both sets have been con-
structed for distance and accuracy.
"M4 will be a bit larger with a bigger face
and more offset, which will launch higher
and go a bit farther," Carr explained. "M3 is
geared more for golfers with a discerning eye
in terms of the look at address – it will have
less offset and a smaller blade length, deliver-
ing similar power and accuracy to M4, but in
a smaller package."
> SHOP HERE
> READ MORE ABOUT TAYLORMADE'S
M3 AND M4 AT THE LEADING EDGE BLOG.
