INSIDER Q&A
F
rom the time he was a high
school kid who took up the
game on a bet to his current
position as the Vice President
of Marketing at Carlsbad-
based Cobra PUMA Golf, Jose Miraflor
has paved his own way in the industry.
We spent some time with Miraflor re-
cently to learn a little more about what
he does, along with his thoughts on hot
topics affecting the world of golf.
u u u
How did you get into the golf indus-
try? When I was 16, I had a bad knee
from martial arts and it was recom-
mended that I do a lot of walking. I
started walking on a golf course with my
dad, and he suggested that I start hitting
balls. Then a buddy bet me $20 that I
couldn't make the high school golf team,
and that got me hooked on the game. In
college, I had a job selling dress shirts,
and I started teaching golf to some of my
clients, quickly realizing that I was pretty
good at it. I came to San Diego to go to
the Golf Academy and became an assis-
tant golf pro. But I have an affinity for
clubs and wanted to be on the manufac-
turing side. I worked at Titleist and Tay-
lorMade before coming to Cobra in 2011.
u u u
What are some of the Cobra clubs
you've most enjoyed working on? Of
course I'm really excited about the F8
clubs right now. I still think one of the
best drivers that we've ever made is the
LTD. It's not very often you get to work
with CASIS – the Center for Advance-
ment of Science in Space – we studied a
lot of what they do to develop the first
zero CG driver in golf. The Fly-Z Plus
driver was also a great one, with the
weight that slides back and forth using
a carbon fiber track system.
COBRA PUMA GOLF
.............................
FORWARD THINKING
JOSE MIRAFLOR IS PASSIONATE WHEN IT COMES TO INNOVATION
"INNOVATION
IS
ALWAYS
AT
THE
FOREFRONT
OF
WHAT
WE'RE
DOING."
–
JOSE
MIRAFLOR
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