WORLDWIDE GOLF SHOPS INSIDER

October / November 2017

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ver.indd 1 12/1/1 ver.indd 1 12/1/1 ver.indd 1 12/1/1 ver.indd 1 12/1/1 INSIDER Q&A Following its acquisition by Callaway Golf, Travis Brasher will remain CEO of travisMathew. fashion forward With Callaway acquisition, travisMathew is looking ahead to more success s outhern California-based apparel maker travisMathew was conceived on 7-7-07 with a simple mission: to make clothes that could be worn on and off the course and focus on the core colors of black, white, and grey. "The goal was to be rooted in golf but evolve into a men's lifestyle brand," says company CEO Travis Brasher. "Our line appeals to the everyday guy who wants to look good and feel good. He isn't the loud flashy guy that stands out in the crowd." Recently acquired by Callaway Golf for a reported $125.5 million, travisMathew has over the past decade become one of the most popular apparel brands in the busi- ness – both on the PGA Tour and among everyday golfers. We recently caught up with Brasher to learn more about the company's origins and its rise in popularity among golfers, as well as what's in store for the future. • • • what sets travismathew apart as an apparel company? I think what set us apart is that the company was founded by people who collectively had no apparel experience. This allowed us to think and do things differently as we didn't know what the "norm" was in the industry. • • • what does your line of apparel in- clude? We sell every category of men's apparel besides suits fi

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