ver.indd
1
12/1/1
ver.indd
1
12/1/1
ver.indd
1
12/1/1
ver.indd
1
12/1/1
WHAT'S NEW
i
t's been a few years since
Cleveland released a new line
of woods or irons, but the
manufacturer mostly known for
its expertise in wedges is back
with a vengeance thanks to its
Launcher line.
"We set out to create new
woods and irons with true per-
formance benefits that are obvi-
ous the moment a golfer swings
one of these clubs," Brian Schielke,
Marketing Director at Cleveland
Golf, said recently.
The Launcher line is designed
to optimize ball speed, distance
and control while offering plenty
of forgiveness. The driver, fairway
woods and hybrids feature a re-
designed HiBore Crown, ultra-
lightweight hosel, Flex-Fin
Technology, Low and Deep
Weighting and a Launcher Cup
Face. The CBX irons (cavity back)
offer progressive shaping, Feel
Balancing Technology and a V-
shaped sole as well as Tour Zip
Grooves and laser milling for in-
creased spin from the fairway and
rough. There's also an HB line of
irons (HiBore crown) that offers
hybrid-like design to allow for
higher trajectory and improved
ball flight.
Richard Majowicz, store man-
ager at The Golfers' Warehouse in
Hartford, Conn., said his shop
hosted a launch demo day in
early September, and the clubs
were very well received by the
many golfers in attendance.
"People have really liked the
driver because it's lightweight
without the interchangeable
shafts, and the idea is that the
weight can be redistributed
throughout the clubhead to pro-
vide more forgiveness," Majowicz
said.
"The irons have a deep body
and low center of gravity, and
they're clubs that are very easy to
hit for most people. It's a hybrid
set of irons all the way through
the pitching wedge and gap
wedge. They really help people
get the ball up in the air and are
very forgiving."
The entire line of Launcher
clubs is designed for high-to-mid
handicappers, with the goal of
helping those golfers hit the ball
longer and straighter and enjoy
the game more.
"That's definitely the case with
the irons," Majowicz said. "The av-
erage person can go out and hit
these clubs and have a much bet-
ter experience on the golf course."
> CliCk here to shop now.
Cleveland launCher
now ready for takeoff
exClusive podCast!
Cleveland Golf 's Regional
Sales Manager Eddie Drye
discusses the company's
re-emergence into the
club market and the
reasoning behind it.
video extra! Director of
R&D Jeff Brunski explains
the design behind the new
Launcher HB driver.
a Closer look…
