WORLDWIDE GOLF SHOPS INSIDER

October / November 2017

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ver.indd 1 12/1/1 ver.indd 1 12/1/1 ver.indd 1 12/1/1 ver.indd 1 12/1/1 WHAT'S NEW i t's been a few years since Cleveland released a new line of woods or irons, but the manufacturer mostly known for its expertise in wedges is back with a vengeance thanks to its Launcher line. "We set out to create new woods and irons with true per- formance benefits that are obvi- ous the moment a golfer swings one of these clubs," Brian Schielke, Marketing Director at Cleveland Golf, said recently. The Launcher line is designed to optimize ball speed, distance and control while offering plenty of forgiveness. The driver, fairway woods and hybrids feature a re- designed HiBore Crown, ultra- lightweight hosel, Flex-Fin Technology, Low and Deep Weighting and a Launcher Cup Face. The CBX irons (cavity back) offer progressive shaping, Feel Balancing Technology and a V- shaped sole as well as Tour Zip Grooves and laser milling for in- creased spin from the fairway and rough. There's also an HB line of irons (HiBore crown) that offers hybrid-like design to allow for higher trajectory and improved ball flight. Richard Majowicz, store man- ager at The Golfers' Warehouse in Hartford, Conn., said his shop hosted a launch demo day in early September, and the clubs were very well received by the many golfers in attendance. "People have really liked the driver because it's lightweight without the interchangeable shafts, and the idea is that the weight can be redistributed throughout the clubhead to pro- vide more forgiveness," Majowicz said. "The irons have a deep body and low center of gravity, and they're clubs that are very easy to hit for most people. It's a hybrid set of irons all the way through the pitching wedge and gap wedge. They really help people get the ball up in the air and are very forgiving." The entire line of Launcher clubs is designed for high-to-mid handicappers, with the goal of helping those golfers hit the ball longer and straighter and enjoy the game more. "That's definitely the case with the irons," Majowicz said. "The av- erage person can go out and hit these clubs and have a much bet- ter experience on the golf course." > CliCk here to shop now. Cleveland launCher now ready for takeoff exClusive podCast! Cleveland Golf 's Regional Sales Manager Eddie Drye discusses the company's re-emergence into the club market and the reasoning behind it. video extra! Director of R&D Jeff Brunski explains the design behind the new Launcher HB driver. a Closer look…

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