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YOUR GAME
s
teve Ax is a custom club
fitter and club salesman
at Van's Golf Shop in
Scottsdale, Arizona, and dur-
ing his time at one of the area's
most trusted golf shops, he has
lost count of how many times
customers have come back to
the store to rave about how big
of a difference a custom club
fitting has made to their game.
"We'll have people come in
a month later and say 'Man,
the clubs you fit me for, I'm
hitting them great. It definitely
made a difference,'" Ax said.
"Golf is a hard enough game
as it is, so the last thing you
want to do is play with equip-
ment that isn't fit to you. The
club-fitting process doesn't
take a lot of time, but it's defi-
nitely critical, especially when
it comes to length and proper
shaft flex.
Even style of club is impor-
tant – if you hit the ball high,
we can help bring the ball
down, or if you hit it low, we
can help bring the ball flight
back up."
Ax said that custom club fit-
ting is all about helping golfers
get the most out of their abili-
ties and maximizing their en-
joyment of the game.
Worldwide Golf Shops has
the most Certified Clubfitters
by major manufacturers in the
world, and a number of its lo-
cations have been named to
Golf Digest's 100 Best Clubfit-
ters list in 2016 and Ping's list
of Top 100 Fitters.
Clubfitters at the Van's shop
in Scottsdale work with the
Ping nFlight and Foresight
GC2 systems, employing the
latest technology to measure
everything from launch angle
to ball speed, spin and more.
The better the technology, the
better Ax and his team are pre-
pared to analyze each individ-
ual golfer's swing and
recommend the best clubs to
suit their game.
"We pride ourselves on
personal attention as well as
telling it like it is to our cus-
tomers," Ax said. "We'll get
people who come in looking
for a new driver and we will
evaluate the situation and ex-
plain to them how best to
make a significant difference.
They appreciate that, and the
next time they need some-
thing, we hope they're going
to think of us."
learn more.
game changers
State-of-the-art technology and top fitting
professionals can make a world of difference
increasing your enjoyment of the game
"Golf is a hard enough game as
it is, so the last thing you want to
do is play with equipment that
isn't fit to you."
– steve ax, van's golf shops
The latest club
fitting technology.
