ver.indd
1
12/1/1
ver.indd
1
12/1/1
ver.indd
1
12/1/1
ver.indd
1
12/1/1
WHAT'S NEW
C
allaway's unveiling of the Big
Bertha driver in 1991 sent re-
verberations through the golf
industry that are still being felt today.
Over the years, new souped-up ver-
sions of the club have kept it among
the most popular in the game.
The latest iteration – the Great Big
Bertha Epic and Great Big Bertha Epic
Sub Zero drivers – only add to its il-
lustrious history.
Both the Epic and Epic Sub Zero
drivers are outfitted with the com-
pany's new Jailbreak ball speed tech-
nology, which creates an innovative
working relationship between the
face, crown and sole to promote faster
ball speed across more of the face.
That translates into more distance.
"Callaway is calling its new Great
Big Bertha 'Epic' because its new Jail-
break Technology is an epic deviation
from driver technologies of the golf
industry's past," said Rowdy Bank,
Store Manager at The Golf Mart of
San Diego. "The difference comes
from two ultra light, ultra strong bars
that connect the sole to the crown,
just behind the face of the driver. This
strengthens the head, reducing body
flex, optimizing face flex, and increas-
ing ball speed all across the face. The
club feels and sounds much more
solid and instills confidence that
golfers need to hit the ball farther
and straighter."
The club head is the lightest crown
of any Callaway driver on the market
(9.7 grams), and the club's adjustable
perimeter weighting technology al-
lows players to quickly and easily ad-
just it to fit their swing.
The biggest difference between the
two models is that the Epic Driver is
geared toward shot-shaping control,
while the Sub Zero driver features in-
terchangeable weights that help cre-
ate higher and lower ball flights.
Whichever one you prefer, these
are the most powerful weapons in
Callaway's formidable arsenal.
shop here.
wedge play
mack
daddy
forged
crisp
& clean
d
esigned by Roger
Cleveland, the new ultra premium
Mack Daddy wedge from Callaway deliv-
ers the ultimate in satisfying feel and re-
sponse. With an appealing new shape and
forged from soft 1025c steel, the club is less
offset with a straighter leading edge, mean-
ing it looks like it can deliver.
More importantly, it does deliver.
"The design promotes crisp contact and
commanding control," said Nate McDo-
nough, Marketing and Purchasing Assistant
for Worldwide Golf Shops. "The 16-groove
configuration on the face promotes high
spin as well as added stopping power, par-
ticularly on pitches and chip shots."
Meanwhile, the sole provides versatility
for all kinds of turf and control is further
augmented by center-of-gravity position-
ing, in which the CG gradually moves up-
ward as the loft of the wedge increases.
shop here.
< watch! 5 things you should
know about the callaway epic
callaway great big bertha
2 new drivers are 'epic' creations
