> C L I C K H E R E T O S H O P O U R C O M P L E T E S E L E C T I O N F R O M N I K E G O L F
a new
nike
store
The concept offers a
unique way to shop at
Roger Dunn Superstore
N
ike Golf and Worldwide Golf Shops have unveiled
an exciting new in-store retail concept inside the gi-
gantic 63,000-square-foot Roger Dunn Superstore in
Santa Ana, Calif.
The new Nike Golf Store, which opened in late May, is a
revolutionary way to shop for everything Nike – from ap-
parel to shoes to clubs – all in one area within the store.
No longer will customers have to traverse from the club de-
partment to the shoe department to the apparel department
to shop for their favorite Nike products.
"The new store allows Nike to tell a head-to-toe product
story to consumers," said Worldwide Golf Shops President Al
Morris, adding that Nike has done this type of store in other
sports categories such as basketball. "The customer can expe-
rience how all product categories work together and can try
on apparel, try out shoes, hit Nike clubs
and demo Nike golf balls all in one
place."
But what's truly unique, is Nike has
developed a full hitting bay with a state-
of-the-art golf simulator. During regular
store hours, golfers can go through a full
simulator experience. In addition, there is a one-of-a-kind
driver experience for golfers who want a custom fit driver
that is built on site and can be taken home the same day.
Throughout the coming months customers at the Roger
Dunn Superstore will be treated to full custom-fitting sessions
on Nike Golf clubs and balls, game-improvement clinics,
fun contests and much more. A grand-opening celebration is
coming soon.
OUR STORY
what's in
store?
click here
for additional
details on the
Nike Golf Store.
