MATHER GOLF SHOP & RANGE
> C L I C K H E R E T O C H E C K O U T R E V I E W S O F M AT H E R G O L F C O U R S E O N Y E L P
T
he Mather golf shop just finished a
record year in merchandise sales
and driving range revenues. The
golf shop nearly hit $500,000 in revenue
and the driving range topped $225,000!
Offering close-outs, tent sales, demo
days, clubfitting and special sales events,
our customers kept coming back for
more, and chose Mather as their favorite
destination to purchase golf apparel.
Mather finished in the Mizuno Top 100
in clubfitting nationally out of 2,500 fa-
cilities. The last four years have seen
Mather's merchandise sales jump from
$216,000 to $338,000 to $396,000 to
$489,000.
Our driving range has seen a similar
trend as sales have increased annually
over the last four years. Our Player De-
velopment Program and E Range Key
sales spurred a surge in sales that has
seen range revenue rise year-over-year
from $117,000 to $183,000 to $196,000 to
$227,000. In addition, a new range ma-
chine has allowed multiple payment op-
tions, which has resulted in higher
utilization.
The driving range also features lighted
hitting stations, allowing for extended
hours in the evenings. These are tremen-
dous strides of consistent performance
by both revenue centers.
CourseCo has provided significant im-
provements to Mather over the last sev-
eral years.
The gazebo area was renovated and
expanded to provide panoramic views of
the golf course and allow for a greater
capacity. Mather is now able to host
weddings and special events as well as
cater golf tournaments in this new area.
A beer garden was also created, giving
patrons a quiet area with a dramatic
view of the golf course to enjoy post-
round beverages. CourseCo also pur-
chased a liquor license, which has
allowed Mather's alcohol sales to in-
crease significantly.
Lastly, CourseCo funded a critically
needed drainage project to reverse
Mather's winter reputation as a poorly
draining course. The County of Sacra-
mento has now followed this lead by
committing to fund drainage improve-
ments each year to make Mather a
playable course year-round.
SOARING TO NEW HEIGHTS
Golf shop and driving range sales increasing at Mather, and course improvements are making an impact
REACHING OUT
NEW PROGRAM
HELPS VETS
WITH THE GAME
M
ather developed a
volunteer program
this past year to work
with and assist veterans
from the Mather Vet
Hospital in the game of
golf. These veterans suf-
fer physical handicaps as
well as PTSD and greatly
benefit from
this one-on-
one train-
ing. The
volunteer
group is
headed by
former Marine Joe
Neff and includes for-
mer Southern California
PGA Championship win-
ner Wayne Sleppy.
With this capable
group teaching veterans
the fundamentals and
etiquette of golf, they
can now get started in a
game they can enjoy for
the rest of their lives.
CLICK
HERE FOR
CONTACT INFO AT
MATHER GOLF
COURSE
The Mather golf shop.