Mather Golf Course

Mather 2014

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MATHER GOLF SHOP & RANGE > C L I C K H E R E T O C H E C K O U T R E V I E W S O F M AT H E R G O L F C O U R S E O N Y E L P T he Mather golf shop just finished a record year in merchandise sales and driving range revenues. The golf shop nearly hit $500,000 in revenue and the driving range topped $225,000! Offering close-outs, tent sales, demo days, clubfitting and special sales events, our customers kept coming back for more, and chose Mather as their favorite destination to purchase golf apparel. Mather finished in the Mizuno Top 100 in clubfitting nationally out of 2,500 fa- cilities. The last four years have seen Mather's merchandise sales jump from $216,000 to $338,000 to $396,000 to $489,000. Our driving range has seen a similar trend as sales have increased annually over the last four years. Our Player De- velopment Program and E Range Key sales spurred a surge in sales that has seen range revenue rise year-over-year from $117,000 to $183,000 to $196,000 to $227,000. In addition, a new range ma- chine has allowed multiple payment op- tions, which has resulted in higher utilization. The driving range also features lighted hitting stations, allowing for extended hours in the evenings. These are tremen- dous strides of consistent performance by both revenue centers. CourseCo has provided significant im- provements to Mather over the last sev- eral years. The gazebo area was renovated and expanded to provide panoramic views of the golf course and allow for a greater capacity. Mather is now able to host weddings and special events as well as cater golf tournaments in this new area. A beer garden was also created, giving patrons a quiet area with a dramatic view of the golf course to enjoy post- round beverages. CourseCo also pur- chased a liquor license, which has allowed Mather's alcohol sales to in- crease significantly. Lastly, CourseCo funded a critically needed drainage project to reverse Mather's winter reputation as a poorly draining course. The County of Sacra- mento has now followed this lead by committing to fund drainage improve- ments each year to make Mather a playable course year-round. SOARING TO NEW HEIGHTS Golf shop and driving range sales increasing at Mather, and course improvements are making an impact REACHING OUT NEW PROGRAM HELPS VETS WITH THE GAME M ather developed a volunteer program this past year to work with and assist veterans from the Mather Vet Hospital in the game of golf. These veterans suf- fer physical handicaps as well as PTSD and greatly benefit from this one-on- one train- ing. The volunteer group is headed by former Marine Joe Neff and includes for- mer Southern California PGA Championship win- ner Wayne Sleppy. With this capable group teaching veterans the fundamentals and etiquette of golf, they can now get started in a game they can enjoy for the rest of their lives. CLICK HERE FOR CONTACT INFO AT MATHER GOLF COURSE The Mather golf shop.

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